Associate Director – Field Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Report directly to the Head of Marketing and be an integral part of the Marketing leadership team.

• Lead a team of three regional field marketers responsible for US Mid-Market, APAC/EMEA Mid-Market, and Startup/SMB initiatives.

• Manage GRC Hub and Secure Circle, which is Sprinto’s CISO peer group.

• Integrate field programs into the comprehensive Account-Based Marketing (ABM) strategy.

• Oversee global field strategy and pipeline management across the US, EMEA, and APAC regions.

• Develop annual and quarterly plans that align with regional sales objectives.

• Take ownership of sourced and influenced pipeline, budgets, and return on investment (ROI).

• Organize conferences, executive dinners, roundtables, and partner-led experiences.

• Collaborate with Sales and Sales Development Representatives (SDRs) on target accounts, meetings, outreach, follow-up, and nurturing efforts.

• Design community programming that fosters membership, engagement, and pipeline development.

• Mentor three regional field marketers and be responsible for hiring and headcount planning.

• Create reusable execution and reporting playbooks.

• Manage relationships with vendors and agencies.

• Collaborate with Product Marketing, Marketing Operations, and Finance teams.

• Experiment with new markets, formats, gifting, and activations.

• Leverage AI to enhance research, targeting, content creation, and reporting.

• Transform successful experiments into scalable programs.

⛳️ Requirements

• 8–12 years of experience in B2B marketing.

• More than 5 years of experience in SaaS field or regional marketing.

• At least 3 years of experience managing field marketers.

• Proven experience in building and leading field marketing teams.

• Experience in managing multi-region budgets and pipeline targets.

• Ability to demonstrate the return on investment (ROI) of programs.

• Proficient in building analyses within HubSpot.

• Experience executing programs in at least two of the following regions: US, UK/Europe, Middle East, or India/APAC.

• Proven track record of reaching startup/SMB buyers as well as mid-market or enterprise security, IT, or GRC leaders.

• Strong collaborative relationships with Sales, SDRs, and Partners.

• Comfortable hosting senior executives and presenting to leadership teams.

• Background in cybersecurity, compliance, or GRC; experience with practitioner communities or executive peer groups; familiarity with account-level field programs; or experience with Series B+ companies would be advantageous.

🏝️ Benefits

• 100% remote work option available.

• Annual allowance for co-working expenses.

• USD 1,000 yearly budget for learning and professional development.

• Unlimited leave policy.

• Health insurance coverage up to INR 10 lakh for the employee and their family.

• Additional accident protection of INR 10 lakh.

• Life insurance valued at three times the annual salary.

• INR 35,000 allowance for workspace setup.