Associate Director, Direct Response Marketing – Fundraising

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Lead and implement a digital direct response strategy along with fundraising campaigns throughout the year.

• Achieve and surpass specific campaign and overall annual revenue targets.

• Oversee the expansion and management of the Hillel Heroes sustainer society.

• Propose and execute strategies to attract and retain donors effectively.

• Craft, design, develop, and launch fundraising campaigns across email, Hillel’s website, text-to-give, and other digital platforms.

• Assess, review, and analyze the performance of campaigns and refine results.

• Manage project timelines and deliverable schedules effectively.

• Create engaging donation forms.

• Collaborate with vendors to address digital challenges and drive innovative initiatives.

• Oversee donor-facing stewardship communications and automated engagement journeys.

• Work in partnership with other teams on fundraising initiatives, donor stewardship, and events.

• Supervise the Digital Marketing Senior Coordinator.

• Assist in the budget planning and forecasting processes.

⛳️ Requirements

• Over 5 years of experience in marketing, fundraising, communications, or a related field.

• Comprehensive knowledge of email marketing platforms such as MailChimp, Constant Contact, Salesforce Marketing Cloud, or Pardot.

• Proficiency in planning and executing digital fundraising campaigns, including Giving Tuesday, giving days, or similar multichannel efforts.

• Exceptional writing skills.

• Experience in collecting, analyzing, and interpreting data and trends to inform decision-making.

• Familiarity with design tools such as Canva, Adobe Photoshop, or similar applications for creating digital content.

• Advanced understanding of audience segmentation.

• Strong organizational and planning capabilities; experience with project management software such as Asana, AirTable, or similar tools.

• Experience with content management systems like WordPress, Joomla, or others.

• Proficient in using a database or CRM for tracking and reporting outcomes.

• A genuine interest in or connection to Jewish life.

• Must possess legal authorization to work in the United States.

• Must reside in the United States.

• Proficiency in PowerPoint/Google Slides, peer-to-peer text messaging campaigns, giving platforms like GoFundMe Pro, and familiarity with AI tools such as Claude are considered advantages.

🏝️ Benefits

• Competitive salary within the non-profit sector.

• Flexible working hours and location options.

• Comprehensive medical, dental, and vision insurance coverage.

• Paid time off for Jewish and federal holidays.

• An informal “take what you need” vacation policy.

• Opportunities for professional development and skill enhancement.

• Chance to collaborate with colleagues on the Direct Response Fundraising team and within the broader Hillel movement.