Associate Director – Data Strategy & Measurement

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Act as the senior advisor at AP for measurement, analytics, and reporting.

• Comprehend client data ecosystems, including affiliate networks, influencer platforms, Google Analytics, CRM systems, customer databases, MMM outputs, and business intelligence tools.

• Develop measurement frameworks that link partnership marketing activities to broader business outcomes, such as attribution, incrementality, customer acquisition, and lifetime value.

• Provide guidance to clients on evaluating affiliate and influencer activities in conjunction with paid media, brand marketing, and broader customer acquisition strategies.

• Own AP's perspective on measurement and collaborate with MMM providers, analytics platforms, and measurement vendors.

• Lead analytical initiatives for enterprise clients, including program audits and strategic assessments.

• Assist in growth strategies, forecasting, partner valuation models, and opportunity evaluations.

• Convert complex datasets into actionable commercial insights.

• Collaborate with senior client stakeholders in Marketing, Analytics, Finance, and Data Science.

• Define and oversee AP's data and analytics roadmap.

• Identify opportunities for automation and AI-driven insights in partnership with Strategy and AI teams.

• Spearhead the creation of scalable reporting frameworks, dashboards, benchmarking products, and measurement tools.

• Foster innovation across APVision and future analytical capabilities.

• Enhance data literacy through training programs, workshops, and playbooks.

• Mentor teams on data interpretation and insight communication to clients.

• Represent AP publicly as a thought leader through conferences, webinars, and client forums.

• Generate thought leadership content on attribution, incrementality, MMM, AI, and partnership measurement.

• Cultivate relationships with key industry vendors and platforms.

• Establish AP's market presence as a leading authority in affiliate, influencer, and partnership measurement.

• Contribute to new business acquisitions and the launch of analytical products or frameworks.

⛳️ Requirements

• 8–12+ years of experience in analytics, measurement, marketing science, consulting, or data strategy.

• Experience working with enterprise clients and advising senior stakeholders and executive teams.

• Strong knowledge of affiliate, influencer, digital marketing, or performance marketing.

• Proven experience in leading teams and developing talent.

• In-depth understanding of Marketing Mix Modelling (MMM), attribution methodologies, and incrementality testing.

• Proficient in Google Analytics, Customer Data Platforms (CDPs), and Business Intelligence/dashboarding tools (Tableau, Power BI, Looker, or similar).

• Familiarity with data warehousing concepts and AI-driven analytics.

• SQL and data querying experience is preferred.

🏝️ Benefits

• 100% remote work for everyone.

• Group medical, dental, and vision insurance coverage (with opt-out options).

• 401K with matching contributions.

• Open Paid Time Off policy.

• Summer & Holiday Wellness Breaks in July and December.

• Volunteer and Birthday Time Off.

• Focus Fridays.

• Paid Parental Leave Benefits.

• Wellness, Technology & Education Allowances.

• Paid sabbatical leaves.

• Donation matching program.