Associate Director – Data Strategy & Measurement

This is a fully remote position, open to applicants in Illinois, +3 more states.

📋 Description

• Act as the senior advisor for Acceleration Partners in the realm of measurement, analytics, and reporting.

• Gain a comprehensive understanding of client data ecosystems, which encompass affiliate networks, influencer platforms, Google Analytics, CRM systems, customer databases, MMM outputs, and business intelligence tools.

• Create measurement frameworks that link partnership marketing initiatives to wider business results.

• Provide guidance to clients on assessing affiliate and influencer activities in conjunction with paid media, brand marketing, and customer acquisition strategies.

• Oversee analytical workstreams for enterprise-level clients, which include program audits and strategic evaluations.

• Assist in formulating growth strategies, forecasting, partner valuation models, and opportunity assessments.

• Convert intricate datasets into actionable business insights.

• Collaborate with senior stakeholders from client organizations across Marketing, Analytics, Finance, and Data Science.

• Define and manage Acceleration Partners' data and analytics roadmap.

• Spot opportunities for automation and insights driven by AI.

• Spearhead the creation of scalable reporting frameworks, dashboards, benchmarking tools, and measurement instruments.

• Foster innovation within APVision and enhance future analytical capabilities.

• Promote data literacy through training programs, workshops, and playbooks.

• Guide teams in data interpretation and in conveying insights to clients.

• Represent Acceleration Partners as a thought leader at conferences, webinars, and client forums.

• Generate thought leadership content on attribution, incrementality, MMM, AI, and partnership measurement.

• Build relationships with industry vendors and platforms.

• Contribute to acquiring new business and launching analytical products or frameworks.

• Mentor and cultivate the Data Strategist role.

⛳️ Requirements

• 8–12+ years of experience in analytics, measurement, marketing science, consulting, or data strategy.

• Proven experience working with enterprise clients and providing counsel to senior stakeholders and executive teams.

• Solid understanding of affiliate, influencer, digital marketing, or performance marketing.

• Experience in leading teams and nurturing talent.

• Strong knowledge of Marketing Mix Modelling (MMM), attribution methodologies, and incrementality testing.

• Proficiency in Google Analytics, Customer Data Platforms (CDPs), and Business Intelligence/dashboarding tools (Tableau, Power BI, Looker, or similar).

• Familiarity with data warehousing concepts and AI-driven analytics.

• SQL and data querying experience is preferred.

🏝️ Benefits

• 100% remote work for all employees.

• Comprehensive medical, dental, and vision insurance coverage (with opt-out options).

• 401K plan with matching contributions.

• Open Paid Time Off policy.

• Summer & Holiday Wellness Breaks in July and December.

• Time off for volunteering and birthdays.

• Focus Fridays.

• Paid parental leave benefits.

• Allowances for wellness, technology, and education.

• Paid sabbatical leaves.

• Donation matching program.