Associate Director – Data Strategy & Measurement

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Act as AP's primary advisor on measurement, analytics, and reporting.

• Comprehend client data ecosystems, encompassing affiliate networks, influencer platforms, Google Analytics, CRM systems, customer databases, MMM outputs, and business intelligence tools.

• Create measurement frameworks that link partnership marketing activities to broader business results.

• Guide clients in evaluating affiliate and influencer activities in conjunction with paid media, brand marketing, and customer acquisition strategies.

• Own AP's perspective on measurement while collaborating with MMM providers, analytics platforms, and measurement vendors.

• Oversee analytical workstreams for enterprise clients, including program audits and strategic evaluations.

• Assist in growth strategies, forecasting, partner valuation models, and opportunity assessments.

• Convert complex datasets into actionable business recommendations.

• Collaborate with senior client stakeholders across Marketing, Analytics, Finance, and Data Science.

• Define and manage AP's data and analytics roadmap.

• Work alongside Strategy and AI teams on automation and AI-driven insights.

• Spearhead the development of scalable reporting frameworks, dashboards, benchmarking products, and measurement tools.

• Foster innovation across APVision and future analytical capabilities.

• Enhance data literacy through training programs, workshops, and playbooks.

• Mentor teams in data interpretation and conveying insights to clients.

• Represent AP externally as a thought leader at conferences, webinars, and client forums.

• Generate thought leadership content on attribution, incrementality, MMM, AI, and partnership measurement.

⛳️ Requirements

• 8–12+ years of experience in analytics, measurement, marketing science, consulting, or data strategy.

• Experience working with enterprise clients and advising senior stakeholders and executive teams.

• Strong understanding of affiliate, influencer, digital marketing, or performance marketing.

• Proven experience in leading teams and nurturing talent.

• In-depth knowledge of Marketing Mix Modelling (MMM), attribution methodologies, and incrementality testing.

• Proficient with Google Analytics, Customer Data Platforms (CDPs), and Business Intelligence/dashboarding tools (Tableau, Power BI, Looker, or similar).

• Familiarity with data warehousing concepts and AI-enabled analytics.

• SQL and data querying experience preferred.

🏝️ Benefits

• 100% remote work for everyone.

• Group medical, dental, and vision coverage insurance (with opt-out benefits).

• 401K with matching.

• Open Paid Time Off.

• Summer & Holiday Wellness Breaks in July and December.

• Volunteer and Birthday Time Off.

• Focus Fridays.

• Paid Parental Leave Benefits.

• Wellness, Technology & Education Allowances.

• Paid sabbatical leaves.

• Donation matching.