Associate Director, Campaign Orchestration – EU/INTL

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Utilize customer needs, behaviors, care pathways, sites of care, and market dynamics to inform orchestration decisions.

• Develop strategies for cross-functional engagement and address orchestration trade-offs.

• Coordinate omnichannel campaigns that align with customer journeys.

• Implement next-best-action frameworks and orchestration logic to prioritize and sequence customer touchpoints.

• Manage the delivery of audience orchestration and convert strategy into a sequenced cross-channel engagement approach.

• Define and supervise strategies for branded, non-branded, and unbranded media.

• Lead media activation and assess performance metrics.

• Collaborate with Customer Analytics & Insights and Customer Orchestration teams to enhance performance outcomes.

• Utilize global capabilities, standards, and tools for scalable execution of campaigns.

• Enhance sequencing and effectiveness by analyzing performance, engagement, and audience experience insights.

• Monitor KPIs and escalate any risks or issues.

• Provide constructive feedback to enhance enterprise customer experience (CX) and orchestration standards.

• Work together with brand, medical, analytics, field engagement, enterprise CX, franchise, and functional teams.

• Communicate insights, risks, and lessons learned with CX peers and leadership.

• Collaborate with US campaign teams to adapt capabilities for EU and international regulatory requirements.

• Report directly to the Sr. Director of Campaign Orchestration Lead.

⛳️ Requirements

• Bachelor’s degree in business, healthcare, technology, or a related field.

• Over 8 years of experience in omnichannel campaign orchestration, campaign planning, or similar CX capabilities within a pharmaceutical organization outside of the US market.

• In-depth knowledge of global omnichannel campaign orchestration.

• Capability to design and implement coordinated engagement plans.

• Proficient in translating brand and audience strategy into orchestration requirements, workstreams, and execution plans within a matrixed enterprise setting.

• Strong understanding of omnichannel data, media, and campaign analytics.

• Skilled in utilizing audience engagement, performance, and experience data.

• Experience with enterprise CX platforms, data inputs, and global capability products.

• Proven ability to independently manage complex, cross-functional orchestration initiatives from strategy to execution.

• Advanced degree (MBA or a relevant graduate degree) is preferred.

• Experience in healthcare, pharmaceutical, or other highly regulated industries is preferred.

• Background in rare disease or specialty brands is preferred.

• Willingness to travel 20–30% is required.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Retirement savings plan.

• Flexible paid vacation.

• 20–30% travel eligibility/requirement.