Associate Director, Campaign Orchestration – EU/INTL

This is a fully remote position, open to applicants in United Kingdom, +1 more country.

📋 Description

• Guide orchestration decisions by considering customer needs, behaviors, care pathways, sites of care, and market dynamics.

• Develop and implement cross-functional engagement strategies while addressing tradeoffs.

• Coordinate integrated omnichannel campaigns across various channels and customer journey moments.

• Utilize next best action frameworks and orchestration logic to organize and prioritize customer interactions.

• Manage audience orchestration requirements and convert strategy into a sequenced cross-channel engagement plan.

• Define and supervise branded, non-branded, and unbranded media strategies.

• Lead media activation and performance monitoring in collaboration with analytics and orchestration teams.

• Utilize global capabilities, standards, and tools for scalable campaign implementation.

• Enhance sequencing and campaign effectiveness based on insights from performance, engagement, and audience experience.

• Monitor KPIs and escalate any risks and issues as necessary.

• Provide constructive feedback to improve enterprise customer experience (CX) and customer orchestration standards.

• Collaborate with brand, medical, analytics, field engagement, market access, enterprise CX, franchise, and functional teams.

• Work alongside US campaign teams to adapt capabilities for EU and international regulatory environments.

⛳️ Requirements

• A bachelor's degree in business, healthcare, technology, or a related field.

• Over 8 years of experience in omnichannel campaign orchestration, campaign planning, or related customer experience (CX) functions within a pharmaceutical organization outside of the US market.

• Proficiency in global omnichannel campaign orchestration.

• Ability to convert brand and audience strategies into actionable orchestration requirements, workstreams, and execution plans within a matrixed enterprise setting.

• Comprehensive understanding of omnichannel data, including media and campaign analytics.

• Skilled in utilizing audience engagement, performance, and experience data.

• Experience in leveraging enterprise CX platforms, data inputs, and global capability products.

• Proven ability to independently manage complex, cross-functional orchestration initiatives from strategy to execution.

• Preference for candidates with experience in healthcare, pharmaceuticals, or other highly regulated industries.

• Candidates with experience in rare diseases or specialty brands are preferred.

• Willingness to travel 20-30% of the time is required.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Retirement savings plan.

• Flexible paid vacation.

• 20-30% travel eligibility/required travel.