Associate Director, Analytics and Insights

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Assess and enhance prominent digital assets, including websites and mobile applications.

• Evaluate and improve national media and marketing initiatives.

• Analyze data from digital advertising and user engagement to guide marketing strategies.

• Collaborate with internal teams in strategy, creative, program planning, technology, and clients.

• Provide actionable recommendations to clients and assist with further engagements.

• Expand the agency’s analytics capabilities.

• Lead a small team of analysts, offering guidance and direction.

• Supervise client deliverables, project budgets, and resource management.

• Advise clients on the selection, implementation, and improvement of web analytics platforms.

• Create web analytics documentation for capability presentations, pitches, RFIs, RFPs, project estimates, and SOWs.

⛳️ Requirements

• Proficient in constructing compelling, data-driven narratives and effectively communicating insights.

• Proven experience in team leadership.

• Knowledgeable in statistical modeling, segmentation, value analysis, and reporting for websites, online advertising, social media, mobile, email campaigns, and e-commerce.

• Familiarity with A/B and multivariate test design, sample sizing, regressions, clustering, and determining statistical significance.

• Skilled in developing reporting templates, creating narratives from data analysis, and preparing presentation materials.

• Experience in designing and analyzing online experiments.

• Proven ability to present data-driven reports to clients with actionable insights and business recommendations.

• Experience with Google Campaign Manager 360 and Looker Studio or other visualization tools.

• Familiarity with social monitoring tools such as Sysomos and Radian6 is preferred.

• Experience with GA4, Adobe Analytics, Tableau, SQL, and/or BigQuery is an advantage.

• Experience in digital advertising and/or media agencies is a plus.

• If the chosen candidate possesses an Engineering or related degree requiring registration, they must provide the professional license.

🏝️ Benefits

• Commitment to an inclusive employee experience and diversity.

• Equal opportunity employer.

• Inclusive and barrier-free recruitment and selection process.

• Confidential accommodation support available during recruitment.

• Recruitment fees incurred by workers will be reimbursed.