ASO Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Overseeing App Store Optimization for the Lotto Scanner app across both the Apple App Store and Google Play.

• Performing keyword research and consistently enhancing app listings for the App Store and Google Play.

• Developing and regularly updating titles, subtitles, keyword fields, and descriptions tailored for each market.

• Coordinating with the Creative team to brief and test visual store assets, including icons, screenshots, and preview videos.

• Optimizing conversion rates through Apple Custom Product Pages and Google Play Store Listing Experiments.

• Monitoring and strategically managing user ratings and reviews.

• Conducting market and competitor analysis within the ASO domain.

• Collaborating with Performance/UA, Content & SEO, Creative, and Localization teams.

• Tracking and reporting on all store KPIs in accordance with Germany’s State Treaty on Gambling (GlüStV).

• Enhancing organic installs and improving keyword rankings.

• Developing an ASO testing engine for store listing experiments and A/B tests.

• Managing and continuously refining the keyword and metadata strategy for each market.

• Sharing insights with UA and Creative teams.

⛳️ Requirements

• Extensive, hands-on experience in App Store Optimization (ASO) for consumer mobile applications.

• Proficiency in using App Store Connect and Google Play Console.

• Experienced with popular ASO tools such as AppTweak, Sensor Tower, data.ai, or MobileAction.

• Practical experience with store experiments, including Apple Custom Product Pages and Google Play Store Listing Experiments.

• Familiarity with analyzing store metrics as well as data from GA4 and MMPs.

• Fluent in business-level English; knowledge of German is a significant advantage.

• 3–5 years of experience in ASO/app growth for B2C mobile applications.

• Experience in mobile-first, install-driven business models.

• Bachelor’s degree or equivalent practical experience.

• Experience in a regulated environment, SEO, multi-market localization, visual store assets, and paid UA are considered valuable bonuses.

• A data-driven, experimental, detail-oriented, and self-directed approach to work.

• A collaborative and cooperative team player in a dynamic startup setting.

🏝️ Benefits

• Competitive salary and flexible working hours based on trust.

• 30 days of annual leave.

• 2 additional public holidays (December 24 and December 31).

• Generous budget for professional development.

• Unique team-building events.

• Innovative benefits program.

• Open, honest, and direct communication culture.

• Quarterly feedback meetings.

• Provision of MacBook, headphones, and other necessary work equipment.

• A modern and inspiring work environment located in Berlin or Konstanz on Lake Constance.

• One professional development day each month.

• Buddy program for new hires.

• Option to work from home or fully remote.