ASO Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the ASO strategy for App Store, Google Play, Samsung Galaxy Store, and Microsoft Store.

• Develop and prioritize a continuous backlog for CRO testing, including A/B tests and store-page experiments.

• Leverage creative and competitive analysis to guide testing and optimization efforts.

• Lead the localization and cultural adaptation of store pages across key markets.

• Establish a unified franchise-level store identity and positioning throughout the portfolio.

• Monitor platform feature releases and store roll-outs for App Store, Google Play, Samsung, and Microsoft.

• Assess and manage involvement in platform growth and loyalty initiatives.

• Stay informed on changes to store algorithms, guidelines, and regulations, adjusting metadata and tactics accordingly.

• Drive keyword research, clustering, and metadata development for each store and local market.

• Utilize AI-driven tools for semantic expansion, metadata creation, and sentiment analysis.

• Optimize for AEO across traditional search and emerging AI-driven discovery methods.

• Collaborate with UA and Product teams to synchronize ASO efforts with paid strategies, creative themes, and update plans.

• Identify optimization opportunities and quick wins throughout the portfolio.

• Manage KPI reporting and conduct stakeholder check-ins.

• Oversee review and rating management while extracting sentiment and UX/product insights.

⛳️ Requirements

• A minimum of 4 years of hands-on ASO experience, preferably in the mobile gaming sector.

• A proven history of achieving measurable growth in store visibility, keyword rankings, and organic conversion rates across global markets.

• Strong understanding of mobile gaming audiences, their motivations, and current trends.

• Experience with casual or simulation games is highly advantageous.

• Excellent blend of analytical skills and creative intuition.

• Proficient in industry-standard ASO and analytics platforms such as AppTweak, Sensor Tower, SplitMetrics, or similar tools.

• Familiarity with navigating platform program enrollment decisions is a significant advantage.

• Experience in review management is a plus.

🏝️ Benefits

• Equal opportunity employer.

• Opportunity to collaborate with a global team of over 17 nationalities.

• Engage with globally distributed game franchises and platforms.