Area Vice President of Sales – East Regions

This is a fully remote position, open to applicants in New York.

📋 Description

• Drive and expand business operations within a designated multi-state region.

• Take ownership of the region's revenue and profitability objectives.

• Build and manage a high-performing team of Regional Sales Directors.

• Foster strategic partnerships with spine surgeons, hospital systems, ambulatory surgery centers, and GPOs/IDNs.

• Convert corporate commercial strategies into actionable regional plans.

• Ensure disciplined execution of sales strategies.

• Provide executive leadership with insights on market dynamics, competitive landscape, and product requirements.

• Manage the budget for the designated area.

• Develop and implement a comprehensive area business plan.

• Analyze sales data at the territory level.

• Establish and oversee quarterly and annual sales goals by territory.

• Recruit, hire, onboard, and nurture Regional Directors and independent distributors.

• Oversee performance management and provide coaching to Regional Directors.

• Assist with case coverage escalations, product feedback mechanisms, and peer-to-peer education.

• Collaborate with Medical Education to facilitate educational events.

• Lead or assist in Value Analysis Committee presentations and hospital initiatives.

• Work alongside Corporate Accounts/Contracting.

• Manage the independent distributor network within the region.

• Identify and capitalize on geographic white space through new distributor recruitment and resource allocation.

• Collaborate with Marketing, Commercial Operations, Finance, and RAQA departments.

• Ensure compliance with the AdvaMed Code of Ethics, Sunshine Act/Open Payments reporting, and company policies.

• Deliver regular business reviews to senior leadership and act as the voice of the region.

⛳️ Requirements

• Bachelor's degree is mandatory; an MBA or advanced degree is preferred.

• 8–12+ years of progressive experience in medical device sales.

• A minimum of 3–5 years in a sales leadership position (Regional/Area Manager or Director) within the spine or orthopedics sector.

• Proven history of achieving or surpassing revenue goals.

• Experience in leading teams and managing distributor relationships.

• Established connections with spine surgeons and hospital administration within the target region are highly preferred.

• Familiarity with GPO/IDN contracting and VAC processes.

• Strong clinical knowledge of spinal anatomy, surgical techniques, and instrumentation.

• Demonstrated leadership abilities within a distribution-driven sales environment.

• Financial acumen: ownership of P&L, forecasting, quota setup, and expense oversight.

• Exceptional executive presence and communication skills with C-suite hospital administrators and in the operating room.

• High integrity and thorough understanding of relevant compliance frameworks (AdvaMed, Sunshine Act/Open Payments).

• Willingness and capability to travel extensively (50–75%) and be present in the operating room as necessary.

• Ability to stand for prolonged periods in the operating room, don surgical attire, lift and carry surgical trays/instrument sets (up to 25–35 lbs), and travel by car and air throughout the designated region on short notice.

🏝️ Benefits

• Competitive base salary accompanied by an aggressive, uncapped commission structure and performance bonuses.

• Comprehensive executive benefits package including health, dental, vision, and 401(k) matching.

• Opportunity to lead a cutting-edge portfolio that has a direct impact on patient mobility and spinal health.