Area Sales Manager – Mid-Atlantic

This is a fully remote position, open to applicants in North Carolina, +4 more states.

📋 Description

• Take ownership of the demand generation strategy and implementation for Intellihot / DHWL products within the Mid-Atlantic region.

• Establish and monitor demand-generation KPIs, providing regular performance updates.

• Collaborate with Marketing on trade shows, ASPE/MCAA chapter engagements, training events, and digital/regional initiatives.

• Leverage market intelligence to pinpoint and prioritize demand-generation opportunities.

• Create and sustain a monthly regional demand forecast.

• Oversee independent representative agencies, including setting targets, conducting reviews, coaching, and ensuring accountability.

• Manage key account and market channel relationships for major customers within the territory.

• Assist in the recruitment and onboarding of contractors into the Intellipro commissioning network.

• Coordinate resources across Engineering, Product Management, Marketing, and Customer/Technical Support.

• Support technical discussions, including product sizing, selection, energy savings calculations, application reviews, and pricing.

• Introduce products to representatives, wholesalers, engineers, and contractors, ensuring the execution of training plans.

• Develop or customize sales support materials.

• Maintain the Salesforce.com or a similar CRM sales-funnel process.

• Provide input into pricing management processes.

• Report on pipeline and demand-generation KPIs.

⛳️ Requirements

• Must be located in the Mid-Atlantic territory: Western Pennsylvania, Delaware, Maryland, Washington, DC, Virginia, North Carolina, South Carolina.

• A Bachelor's degree in Business, Engineering, or a related field, or equivalent experience is required.

• Over 10 years of experience in selling technical/engineered products in the HVAC, commercial boiler, water heating, or plumbing & mechanical sectors.

• Direct experience with commercial condensing or tankless water heating equipment is highly preferred.

• Proven track record in owning demand generation or related marketing programs.

• Experience in managing an indirect or third-party representative agency network.

• Familiarity with operating in a matrixed organization, coordinating across Engineering, Product Management, Marketing, and Support functions.

• Knowledge of the commercial construction industry, relevant terminology, and engineered/spec-driven sales cycles.

• Ability to lead through influence.

• Strong technical credibility in product sizing, selection, and application.

• Capacity to build robust relationships with customers and internal stakeholders, delivering customer-centric solutions.

• Excellent presentation and interpersonal skills; proficient in communication and facilitation at various organizational levels.

• Proficient in Salesforce.com or a similar CRM system.

• Intermediate skills in Microsoft Word, PowerPoint, and Excel.

• Willingness to travel 50-75% within the territory as needed.

🏝️ Benefits

• Medical, Dental, Vision, Short-Term Disability, Long-Term Disability, Accidental Death & Dismemberment, and Life Insurance.

• Matching 401(k) Contribution.

• Health Savings Account.

• Up to 3 weeks of initial vacation (may increase with tenure).

• 12 Paid Holidays.

• Eligibility for Annual Bonus.

• Educational Reimbursement.

• Matching Gift Program.

• Employee Stock Purchase Plan – acquire company stock at a discount!