Area Director – Franchise Performance

This is a fully remote position, open to applicants in Louisiana.

📋 Description

• Drive the commercial success of a portfolio comprising midscale and upper midscale franchised hotels.

• Act as a strategic commercial consultant for hotel owners, operators, and management firms.

• Identify potential revenue streams and performance enhancement initiatives utilizing hotel, portfolio, and market analytics.

• Conduct property inspections, performance assessments, and business consultations.

• Develop and advocate for the implementation of strategic commercial action plans aimed at enhancing RevPAR, market share, ADR, occupancy, revenue growth, and profitability for owners.

• Assess market demand, competitive positioning, business composition, pricing strategies, distribution efficiency, and sales performance.

• Analyze trends in performance, pace reports, demand influencers, channel contributions, competitive insights, and market dynamics.

• Collaborate with Revenue Management and hotel leadership on pricing, inventory, forecasting, and segment strategies.

• Monitor commercial dashboards and performance metrics; identify risks and modify strategies accordingly.

• Coordinate specialized support from Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams.

• Boost engagement and participation in proprietary revenue-generating programs and initiatives.

• Transform intricate operational and financial data into actionable recommendations.

• Lead regular performance discussions with hotel owners, management companies, and property leadership teams.

• Document commitments, action items, strategic decisions, performance plans, and interactions with ownership.

• Provide leadership with insights on revenue performance, owner engagement, competitive threats, and emerging business risks.

• Maintain precise documentation and submit timely and accurate expense reports.

• Support franchise growth, retention initiatives, franchise associations, industry activities, special projects, and organizational goals.

⛳️ Requirements

• Must currently reside in Louisiana; relocation assistance is not available.

• At least fifteen (15) years of progressive experience in the hotel industry with substantial responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance enhancement.

• A minimum of ten (10) years in hotel leadership roles, preferably encompassing franchise performance, revenue management, commercial leadership, or multi-unit operational responsibilities.

• Proven track record of improving hotel commercial performance, including revenue growth, RevPAR, market share, and owner profitability.

• Established ability to influence business decisions through analytical insights and strategic advice.

• Experience operating effectively within a matrixed organization and influencing outcomes without direct authority.

• Strong analytical capabilities, forecasting skills, and financial acumen.

• Familiarity with hotel performance and business intelligence tools, including revenue, financial, market share, and benchmarking platforms.

• Advanced proficiency in Microsoft Office applications, especially Excel and PowerPoint.

• Ability to analyze and interpret large datasets and convert findings into practical business recommendations.

• Knowledge of hotel revenue management principles, sales activation strategies, distribution channels, marketing performance, loyalty programs, and profitability metrics.

• Outstanding consulting, communication, negotiation, and influencing skills.

• Strong executive presence and effective communication skills with hotel owners and senior leaders.

• Capacity to manage multiple priorities while overseeing a geographically dispersed portfolio.

• Excellent relationship-building and stakeholder management capabilities.

• Demonstrated commercial acumen and strategic thinking abilities.

• Ability to navigate uncertainty and adjust priorities in a dynamic business landscape.

• Commitment to organizational values, integrity, collaboration, and continual improvement.

• Bachelor’s Degree in Hotel Management, Business Management, Marketing, Finance, or a related field, or an equivalent combination of education and work experience.

• Regular travel of around 70% is required.

• Must be able to travel independently within the assigned territory.

🏝️ Benefits

• Competitive salary and benefits package, including medical, dental, and vision insurance.

• Paid leave and time-off for holidays, vacation, personal matters, family, volunteer work, illness, jury duty, bereavement, military service, and religious observance.

• Financial benefits for retirement and health savings.

• Employee recognition initiatives.

• Discounts at Choice hotels across the globe.

• Annual bonus under Choice’s Management Incentive Plan (MIP).