App Store Optimization Manager – Organic Growth

This is a fully remote position, open to applicants in Hungary.

📋 Description

• Take charge of keyword research, mapping, and prioritization across all active locales on Google Play and the App Store.

• Manage indexable metadata, including Play title, short and long descriptions, App Store name, subtitle, and keyword fields.

• Develop and maintain reporting for keyword-to-ranking-to-install metrics.

• Conduct ongoing conversion-rate testing via Google Play Store Listing Experiments, iOS Product Page Optimization, and Custom Product Pages.

• Create and oversee creative briefs for icons, screenshots, and preview videos, determining what to test and the rationale behind it.

• Construct and direct Custom Store Listings and Custom Product Pages for specific search and campaign intents.

• Oversee rating averages, review velocity, and review sentiment as critical growth factors.

• Monitor and escalate Android vitals and store policy risks that may impact ranking eligibility.

• Collaborate with the paid agency partner on ASO-related initiatives to ensure that paid and organic acquisition efforts complement each other.

• Identify when growth challenges cannot be resolved through ASO strategies.

⛳️ Requirements

• A minimum of 3 years of direct ASO experience with a consumer mobile application.

• Proven experience working with at least one app that has achieved significant scale (100k+ installs/year or equivalent).

• Strong proficiency with Google Play Console and App Store Connect.

• Experience in conducting experiments, interpreting confidence intervals, and differentiating between noise and significant results.

• Familiarity with at least one professional ASO toolset (such as AppTweak, Sensor Tower, data.ai, Asodesk, MobileAction, or similar).

• Capability to independently extract, combine, and analyze install, conversion, and retention data.

• Sufficient statistical literacy to assess store listing tests.

• Experience across multiple locales, preferably including markets where the candidate does not speak the language.

• Proficient in business-level English.

• Background in education, edtech, or subscription-based consumer applications is a plus.

• Familiarity with MMP attribution (Singular) is advantageous.

• Knowledge of the Hungarian language or experience with CEE markets is a plus.

• Understanding of the trial-to-paid subscription funnel and store traffic quality is beneficial.

🏝️ Benefits

• Employees have the option to work remotely.

• Part-time employment opportunities are available.