App Store Optimization Manager – Organic Growth

This is a fully remote position, open to applicants in Hungary.

📋 Description

• Take ownership of keyword research, mapping, and prioritization for all active locales on Google Play and the App Store.

• Oversee indexable metadata, including Play titles, descriptions, App Store names, subtitles, and keyword fields.

• Develop and maintain reporting that connects keywords to rankings and installs.

• Conduct Store Listing Experiments, optimize product pages, and test Custom Product Pages.

• Create and manage creative briefs for icons, screenshots, and promotional videos.

• Develop and target Custom Store Listings and Custom Product Pages tailored to specific search and campaign intents.

• Ensure high-quality, native-level copy across 21 locales.

• Manage ratings, review speed, review sentiment, Android vitals, and potential store policy risks.

• Collaborate with Product and Engineering teams on activation and retention metrics that influence store ranking algorithms.

• Measure the impact of poor activation and retention on organic growth and advocate for necessary enhancements.

• Partner with paid agency collaborators on ASO-related initiatives.

⛳️ Requirements

• Minimum of 3 years of direct ASO management experience for a consumer mobile application.

• Proven experience with at least one app achieving significant scale: 100k+ installs per year or equivalent.

• Proficient in using Google Play Console and App Store Connect.

• Experience in running experiments, interpreting confidence intervals, and distinguishing between noise and significant results.

• Familiarity with professional ASO tools like AppTweak, Sensor Tower, data.ai, Asodesk, or MobileAction.

• Capacity to pull, combine, and analyze install, conversion, and retention data independently.

• Statistical knowledge sufficient for evaluating store listing tests.

• Experience in multi-locale operations, including markets that the candidate may not personally speak.

• Methodology for assessing copy quality across multilingual markets.

• Proficient in business-level English.

• Nice to have: experience in education, edtech, or subscription-based consumer applications.

• Nice to have: familiarity with MMP attribution, particularly Singular.

• Nice to have: knowledge of Hungarian or experience within CEE markets.

• Nice to have: understanding of the trial-to-paid subscription funnel and the quality of store traffic.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Flexible working hours and a supportive work environment.

• Comprehensive health and wellness benefits.