Airport Advertising Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Achieve and surpass sales targets in designated markets by promoting and selling airport advertising.

• Build relationships with local businesses, secure new advertisers, and manage existing accounts.

• Identify new clients, deliver sales presentations, negotiate rates, finalize deals, and offer post-sale customer support.

• Directly visit customers and prospects to cultivate and sustain relationships.

• Demonstrate products to current and prospective clients and assist in selecting products that meet their requirements.

• Discover potential growth opportunities and establish new accounts.

• Create, nurture, and maintain relationships with current and prospective customers to generate daily new business.

• Sustain and expand a personal account list through phone calls, in-person meetings, and presentations.

• Achieve monthly, quarterly, and annual revenue goals.

• Research potential customers and evaluate their prospects.

• Prepare written proposals and quotes.

• Address customer issues and complaints effectively.

• Align sales efforts with marketing, sales management, administrative, and operations teams.

• Provide a weekly pipeline report to the Manager.

• Strategically plan and organize personal sales efforts to maximize time investment returns.

• Deliver oral and written reports to management regarding customer needs, challenges, interests, competitive activities, and potential new products and services.

• Stay updated on product applications, technical services, market conditions, competitive activities, and advertising trends.

• Foster and maintain positive relationships with Airport Authority personnel through regular communication and meetings.

• Respond swiftly and professionally to inquiries from Airport Authority staff.

• Notify the Airport Fulfillment Team, Airport Services, and National Sales of any changes or adjustments to inventory locations.

• Collaborate with the Airport Office Manager and Airport Billing team regarding monthly airport revenue reports.

• Address requests from the National Sales and National Account Services Manager within established guidelines.

• Monitor the end dates of National campaigns and provide opportunities for renewal.

• Inform National Sales about upcoming market events and opportunities.

• Offer local oversight to administrative and operational staff.

• Coordinate the timely delivery of products and services, including collections.

⛳️ Requirements

• Exceptional written, verbal, and listening abilities.

• Proficient in one-on-one communication, utilizing appropriate vocabulary and grammar to gather information, explain policies and procedures, and persuade others.

• Capable of delivering oral presentations effectively.

• Skilled in interacting with individuals from varied social, cultural, economic, and educational backgrounds.

• General understanding of local and national media trends, including knowledge of companies beyond Lamar.

• Ability to clarify the outdoor advertising business to customers and account executives from both installation and product perspectives.

• Competent in working independently and following through with minimal guidance.

• Able to operate under general supervision and resolve most conflicts autonomously.

• Proficient in initiating projects and assignments.

• Capable of analyzing information, problems, or situations, identifying concerns and patterns, and drawing logical conclusions.

• High School Diploma or Equivalent is required.

• A valid Driver’s License is mandatory.

• 2-3 years of proven success in business-to-business sales is required.

• Bachelor’s degree in any field is preferred.

• Experience in advertising/media sales is a plus.

• Established relationships with local clients and a successful track record of selling to direct clients is preferred.

• U.S. work authorization without sponsorship is required.

• Completion of an 8-15 minute personality assessment is necessary during the application process.

🏝️ Benefits

• Part-time schedule from Monday to Friday (100% remote).

• Paid holidays.

• Phone allowance.

• Comprehensive 6-week training program.

• Opportunities to take part in the corporate-hosted Lamar Sales School.

• Various medical plan options along with a health savings account.

• Coverage for Hospital, Accident, and Critical Illness.

• Dental and vision insurance.

• Short and long-term disability coverage.

• Paid parental leave.

• 120 hours of paid time off (PTO), increasing with tenure.

• 12 paid company holidays, including Presidents Day and Juneteenth.

• Employee Stock Purchase Plan.

• 401(k) plan with company matching.

• Wellness program incentives, such as medical plan premium holidays and HSA contributions.

• Continuous professional development and internal leadership programs.

• Opportunities for advancement and promotion from within.