AI-Native Performance Marketer

This is a fully remote position, open to applicants in Canada, +6 more countries.

📋 Description

• Manage the complete asset pipeline: brief, produce, launch, and refine static images, video edits, hooks, and variations of ad copy.

• Utilize AI tools as the primary method for creative production.

• Collaborate with designers and video editors for projects that require specialized assistance.

• Take ownership and expand Google Ads and Bing paid acquisition strategies.

• Develop Meta and YouTube as key acquisition channels.

• Oversee the entire marketing funnel from awareness to consideration and conversion, including retargeting efforts.

• Execute multi-product launches with specific campaigns dedicated to each product.

• Establish processes for campaign setup, naming conventions, quality assurance, and launch protocols.

• Automate the creation of campaigns, bulk uploads, variations in copy, and reporting tasks.

• Manage customer acquisition cost (CAC), return on ad spend (ROAS), payback metrics, and comprehensive funnel attribution linked to product activation.

• Analyze reporting across platforms and suggest optimizations.

• Report directly to the Head of Growth & Engineering, work alongside designers and video editors, and partner with the CEO on creative direction.

⛳️ Requirements

• A minimum of 3 years experience in paid acquisition where you have been directly involved in the work.

• A portfolio or Loom presentation showcasing built campaigns, created assets, and before-and-after metrics.

• A true AI-native mindset; experience in integrating AI tools into real workflow processes and the ability to articulate this experience.

• Proficient in Google Ads, including campaign structure, keyword strategy, bidding practices, and scaling techniques.

• Capability to produce video edits, static images, hooks, and variations of ad copy.

• Familiarity with subscription models and self-service funnels, particularly in the US market.

• High-energy, articulate, ownership-driven, and proactive in communication.

• Experience can be drawn from direct-to-consumer (DTC), consumer subscription services, gaming, an agency, or a performance-driven startup.

• A B2B SaaS background is not necessary.

🏝️ Benefits

• Competitive salary.

• Option to work remotely from anywhere within your country.

• Opportunities for lateral movement and rapid growth.

• Paid time off along with a flexible leave policy.

• A no-boss culture with flexible working hours.

• Company offsites and virtual retreats.

• Reimbursements for technology expenses.