AI-native Go-to-Market Lead – Co-founder Opportunity

This is a fully remote position, open to applicants in Estonia.

📋 Description

• Take ownership of the entire go-to-market (GTM) execution journey from concept to launch, encompassing new offerings, microsites, landing pages, launch experiments, and paid advertising.

• Continuously test and research positioning, messaging, pricing strategies, and acquisition channels.

• Create and manage high-converting landing pages customized for various industries, countries, and customer segments.

• Establish and optimize Meta campaigns, outbound outreach flows, email sequences, and lead generation systems.

• Execute large-scale outbound campaigns with personalized messaging as required.

• Utilize AI tools on a daily basis for content creation, design, automation, personalization, and experimentation.

• Develop repeatable systems and automations to enhance speed and efficiency.

• Evaluate campaign and funnel performance.

• Propel sales and business development efforts.

• Refine product/service-market fit and foster customer relationships.

• Transform services into productized offerings.

• Collaborate closely with the co-founders of Scandiweb.

• Expand products and services globally to enhance market presence and revenue.

⛳️ Requirements

• Prior experience in growth, go-to-market (GTM), performance marketing, outbound strategies, or launching your own startup.

• Background in eCommerce sales or B2B sales is essential.

• Strong grasp of positioning, differentiation, offer creation, and customer acquisition psychology.

• Capability to independently initiate campaigns, landing pages, outreach systems, and experiments from the ground up.

• Hands-on experience with modern AI tools and workflows in marketing, design, automation, and research.

• Familiarity with Meta Ads, cold email systems, CRM workflows, and lead generation tools.

• Ability to act swiftly, prioritize tasks independently, and execute without needing detailed guidance.

• A strong sense of ownership and a commitment to being accountable for results.

• Proficient spoken and written English communication skills.

• English serves as the primary language of communication.

🏝️ Benefits

• Unlimited bonuses linked to measurable growth and business impact.

• Opportunity to earn stock options within the company.

• A share in revenue, profit, or potentially vested equity for contributing to business impact.

• Comprehensive health insurance coverage.

• Sports bonuses available.

• Assistance with hardware upgrades.

• Access to a diverse multinational team of experts for learning opportunities.

• Memorable online and onsite events to celebrate successes together.