AI Demand Generation, Outreach Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute AI-driven outbound campaigns that yield qualified meetings for the CSO and business development team related to Sapient's discovery proteomics, metabolomics, targeted protein assay, and FFPE tumor proteomics services.

• Identify appropriate scientific personas for each service line and craft tailored messaging for leaders in translational medicine, biomarker development, clinical development, and target discovery within pharmaceutical and biotech companies.

• Create targeted prospect lists utilizing data from conferences and professional networks, while screening against CRM history and do-not-contact lists.

• Write and revise outreach content, web materials, and case studies in collaboration with the science team.

• Oversee quality control for campaigns and manage sequences, schedules, sender mailboxes, and test sends.

• Qualify responses from campaigns, address simple inquiries, schedule meetings, and follow up on discussions.

• Enhance online visibility through SEO, structured and machine-readable content, and generative engine optimization.

• Establish tracking and attribution, generate the monthly outreach performance dashboard, and keep the campaign calendar updated.

• Experiment with outreach variables and convert findings into targeting suggestions.

• Assist in conference and trade show participation, along with event follow-up campaigns.

• Ensure accurate maintenance of contact, response, and qualified lead records in Dynamics CRM.

• Enhance the outreach pipeline through updates to scripts, prompts, and documentation, and by standardizing best practices.

⛳️ Requirements

• Bachelor’s degree in a life science discipline (such as biology, biochemistry, bioengineering, or a related field) or equivalent practical experience in the life science sector.

• 1 to 3 years of experience in marketing, sales development, communications, or another commercial position within life sciences.

• Proficient in the daily use of AI assistants like Claude or ChatGPT, with a commitment to verifying outputs against source material.

• Comfortable with technology, including executing scripts, editing CSV and configuration files, and utilizing git and GitHub; formal software engineering experience is not mandatory.

• Familiarity with the organization of drug development and the interests of translational and biomarker teams.

• Strong marketing acumen and commercial intuition.

• Excellent writing skills and the ability to communicate confidently with senior scientists via email and phone.

• Highly detail-oriented with a strong ability to follow through on tasks.

• Resilient, self-motivated, and adaptable in a fast-paced environment.

• Good judgment in handling confidential prospect data, CRM exports, and executive sending accounts.

• Proficient in spreadsheet applications (Excel or Google Sheets) and possess a working knowledge of SEO fundamentals.

• Experience with campaign or prospecting platforms, analytics tools, a CMS, a CRM, or Python is preferred but not essential.

🏝️ Benefits

• A variable component of $10,000 tied to the creation of qualified meetings.

• Opportunities for career advancement and professional growth.