Affiliate & Partnerships Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Report directly to the Founder & CEO while collaborating with the affiliate team, without having direct reports.

• Take ownership of affiliate revenue goals, CPA discipline, payback period, and LTV.

• Manage the channel by utilizing contribution margin and LTV:CAC, analyze cohort retention, and adjust spending based on creator performance.

• Lead the affiliate and ambassador program across Canada, the US, and a third market.

• Identify and manage creators while overseeing platforms such as Roster, Upfluence, and AWIN.

• Develop creator progression strategies, onboarding processes, mid-tail development, and relationships with top performers.

• Create whitelisting and creator-asset pipelines to enhance paid social efforts and assess blended CAC impact.

• Utilize creators for product seeding, Pantry cross-selling, and subscription acquisition initiatives.

• Oversee sampling, farmers markets, food and wellness festivals, community events, pop-ups, and retail activations.

• Organize creator trips and programming at creator houses.

• Design and evaluate scalable creator compensation models, rate cards, and negotiation strategies.

• Manage the affiliate stack, conduct holdouts and geo tests, and evaluate attribution incrementality.

• Mentor the affiliate team through reporting and reliability challenges while fulfilling individual responsibilities.

• Provide data-driven weekly and bi-weekly leadership narratives that include insights and recommendations.

• Proactively manage creator concentration risk.

⛳️ Requirements

• 5-7 years of experience in affiliate, influencer, or partnership marketing, with direct responsibility for revenue outcomes.

• Experience in DTC or e-commerce CPG is preferred.

• Proven track record of building or revitalizing a marketing program.

• Strong understanding of CAC, blended CAC, LTV, LTV:CAC, payback period, contribution margin, and cohort retention.

• Experience in launching new markets.

• Preferred experience with US market launches and TikTok Shop strategies.

• Background in managing offline activations and creator trips.

• Experience leveraging creators to launch or expand a secondary SKU while supporting the core product without cannibalization.

• Demonstrated ability in managing or closely mentoring marketing professionals.

• Excellent communication skills with stakeholders and the capability to present data-driven recommendations to leadership.

• Proficiency with Upfluence, AWIN, Impact, Roster, Triple Whale, or similar platforms.

• Comfort in integrating AI and automation into personal workflows.

• Reliable operational mindset: owning commitments from start to finish, identifying risks early, and halting ineffective activities.

🏝️ Benefits

• Complimentary grocery plan.

• Bi-annual performance bonuses linked to company and individual objectives.

• Health plan available after three months of employment.

• RRSP benefits available after twelve months.

• 20 days of Paid Time Off (PTO).

• Fully remote work option within Canada, with flexible working hours.

• Significant potential for career advancement within the organization.