Senior Lead, Partnerships and Sponsorships

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and articulate the strategic vision for partnership activation.

• Ensure alignment of partnership activation with organizational goals and customer communication strategies.

• Discover and pursue significant sponsorship opportunities.

• Lead extensive activation initiatives alongside business, brand, creative, social media, and experiential teams.

• Enhance B2C and B2B brand investment strategies in collaboration with internal teams and external agencies.

• Oversee and activate programmer content along with third-party partner relationships.

• Work with external communications teams to enhance earned media and broaden reach.

• Spearhead initiatives aimed at customer acquisition and reducing churn.

• Define market entry strategies in conjunction with DIRECTV marketing teams.

• Evaluate performance metrics and track partnership investments in collaboration with analytics and insights teams.

• Provide coaching and mentorship to the partnership team.

• Manage activation budgets to optimize the effectiveness of partnership investments.

• Present updates, insights, recommendations, and ROI assessment results regarding partner activation to senior leadership.

⛳️ Requirements

• 5–7 years of demonstrated experience in partnership management, marketing, or a similar field.

• Proven history of successfully driving activations.

• Outstanding leadership and team development capabilities.

• Strong analytical abilities with a background in performance measurement and ROI assessment.

• Excellent communication skills and stakeholder management expertise.

• Capacity to collaborate effectively across various teams and functions.

• Strategic mindset with a focus on delivering results.

• May necessitate a background check due to regular access to DIRECTV and proprietary customer data.

• Must be capable of working remotely from any location in the United States, excluding Alaska.

• Willingness to travel domestically approximately 25%–50% of the time.

🏝️ Benefits

• Competitive compensation that reflects market standards.

• Base salary determined by factors such as work location, role, level, job-related skills, experience, and relevant education or training.

• Bonus and benefits are included in the overall compensation package (specific amounts not disclosed).

• Flexible remote work options.

• Domestic travel of approximately 25%–50%.