Affiliate Lead – Consumer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and expand the global affiliate program for both Kraken and Krak.

• Establish strategy, partner priorities, market focus, and investment allocation based on funded customers, retained revenue, LTV, CAC, ROI, and comprehensive payback analysis.

• Foster direct relationships with affiliates, publishers, comparison sites, communities, creators, and KOLs.

• Categorize the portfolio by audience, business model, market, and customer quality.

• Develop and negotiate terms based on CPA, revenue sharing, hybrid models, and quality-weighted agreements.

• Oversee strategic partners through evaluation, onboarding, offers, content, landing experiences, verification, funding, initial usage, and retention.

• Collaborate with Data teams to create partner-level cohort analyses and tests that differentiate last-click attribution from incremental growth.

• Determine which partners to scale, enhance, limit, or discontinue based on downstream economics and customer experiences.

• Safeguard the channel against brand bidding, coupon interception, promotional misuse, fraud, and low-quality traffic.

• Develop the Consumer KOL and creator strategy by recruiting, activating, and scaling high-potential partners.

• Establish objectives, briefs, commercial models, and metrics for creator partnerships.

• Adjust strategy to align with local customer motivations, obstacles, language, regulations, and channel ecosystems.

• Create repeatable workflows in collaboration with Performance Marketing, Product, Creative, and regional teams.

• Leverage AI to enhance sourcing, analysis, content operations, and monitoring while maintaining human oversight and compliance review.

⛳️ Requirements

• Proven track record of managing and expanding an affiliate program as a hands-on operator.

• Clear examples demonstrating improved customer and revenue economics.

• Strong commercial acumen regarding CPA, revenue sharing, hybrid models, and incentive structures.

• Proficient in calculating fully loaded payback and articulating sustainable value.

• Experience in sourcing, negotiating, and nurturing direct partner relationships, including high-value or sensitive accounts.

• Ability to analyze partner, funnel, cohort, and retention data effectively.

• Proficient in working with Data to test hypotheses and guide investment decisions.

• International experience in adapting offers, partner mixes, content, and operational approaches to align with local customer behaviors and regulatory requirements.

• Practical knowledge of affiliate tracking, attribution, fraud and abuse controls, and brand compliance standards.

• Builder's mindset; skilled in creating processes, sharing insights, and utilizing AI or automation while retaining decision-making authority.

• Experience in the crypto, fintech, or other regulated consumer sectors is a plus.

• Familiarity with creator or KOL programs is also a plus.

🏝️ Benefits

• Equity program

• Bonus program

• Wellness allowance

• Medical insurance

• Dental insurance

• Vision insurance

• 401(k)

• Global team and a diverse, inclusive workplace

• Consistent job-related skills or work-style assessments applied across candidates