Advertising Manager

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Create and implement comprehensive Amazon advertising strategies that align with sales, profitability, and product growth goals.

• Oversee and refine Amazon advertising campaigns across various formats including Sponsored Products, Brands, Display, and Amazon DSP.

• Manage the advertising budget, campaign framework, bidding strategies, keyword approaches, and audience targeting to meet revenue, ROAS, and efficiency objectives.

• Track campaign performance and key performance indicators, making real-time modifications to enhance efficiency.

• Conduct keyword analysis, target audience identification, and competitive assessments to discover new growth avenues.

• Formulate and test advertising strategies for new product introductions, promotional events, seasonal activities, and priority products, focusing on innovative targeting, bidding, and creative methods.

• Evaluate advertising performance using Amazon data and appropriate third-party tools, translating findings into clear reports for leadership.

• Collaborate with Content & SEO, Product, Sales, Analytics, and Amazon account teams to ensure paid media aligns with broader business objectives while remaining informed on Amazon Advertising capabilities and best practices.

⛳️ Requirements

• A minimum of 5 years of experience in managing Amazon advertising campaigns, performance marketing, retail media, or eCommerce advertising.

• Proficient in using Amazon Seller Central and/or Vendor Central advertising console.

• Strong understanding of ROAS, ACOS, TACOS, CPC, CTR, and conversion metrics.

• Proven experience in managing large advertising budgets with measurable business outcomes.

• Familiarity with third-party advertising platforms such as Pacvue, Perpetua, Teikametrics, or Skai for large-scale campaign management and optimization.

• Extensive knowledge of Amazon's advertising ecosystem, including Brand Analytics and Market Basket Analysis.

• Exceptional communication and analytical skills.

• Experience in the beauty or CPG industry is preferred.

• Knowledge of programmatic advertising and Amazon DSP audience strategies.

• Understanding of Amazon Attribution and strategies for driving off-Amazon traffic.

• Amazon Advertising certification(s) is advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Opportunities for professional development and career advancement.

• Flexible work environment and remote work options.

• Employee discounts on products and services.