Ads & SEO Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize, initiate, and enhance paid advertising campaigns across platforms such as Google Ads, Meta, and other pertinent channels.

• Take full ownership of campaign performance from the planning stage to execution.

• Oversee multiple client advertising accounts with diverse budgets and objectives.

• Perform keyword research, audience targeting, and competitive analysis.

• Create and implement A/B testing for ad copy, creative assets, landing pages, and audience segments.

• Apply unit testing methodologies prior to campaign launch.

• Conduct daily monitoring of campaign performance and optimize based on analytics.

• Manage advertising budgets to maximize return on investment for clients.

• Lead on-page, technical, and off-page SEO strategies for various client websites.

• Execute keyword research and mapping to identify organic search opportunities.

• Track SERP rankings, visibility, and share of voice metrics.

• Conduct technical SEO audits and coordinate necessary fixes with development and design teams.

• Optimize on-page elements such as title tags, meta descriptions, headers, internal linking, and content structure.

• Analyze competitor SERP positioning to uncover content and link-building opportunities.

• Develop content briefs and collaborate with content and design teams.

• Monitor local SEO performance for clients offering local services.

• Generate reports on organic traffic, rankings, impressions, CTR, and paid metrics.

• Assist with ad copywriting, creative briefs, and coordination of basic graphic design.

• Research and propose new media opportunities and platforms.

• Formulate advertising and SEO strategies in alignment with client goals.

• Identify opportunities for campaign expansion and improvement.

• Suggest budget adjustments based on performance analytics.

• Prepare monthly performance reports for clients covering both paid and organic search efforts.

• Provide strategic recommendations informed by campaign data and market insights.

• Share performance insights with account managers.

• Engage in client calls as necessary.

• Monitor CPA, ROAS, CTR, conversion rates, organic rankings, organic traffic, and keyword visibility.

⛳️ Requirements

• Minimum of 5 years of experience in managing paid advertising campaigns.

• Required expertise in Google Ads and Meta Ads.

• At least 2 years of hands-on experience in SEO, including technical, on-page, and content-driven aspects.

• Proven track record managing monthly advertising budgets exceeding $10K.

• Experience in enhancing organic search rankings and visibility for multiple websites.

• Proficient in A/B testing methodologies and statistical significance analysis.

• Background in assisting with or directing media creation for digital campaigns.

• Agency experience managing multiple client accounts is essential.

• Google Ads certification is mandatory.

• Meta Blueprint certification is preferred.

• Strong analytical capabilities.

• Proficient in Google Analytics, Google Tag Manager, and Google Search Console.

• Familiarity with SEO tools like Ahrefs, SEMrush, Moz, or similar.

• Ability to manage accounts with minimal supervision.

• Excellent written and verbal communication skills.

• Capacity to work independently.

• Experience with Google Data Studio, Looker Studio, or similar reporting tools.

• Availability for at least 4–6 hours of team collaboration during Central Time hours of 9am–5pm.

• Experience with LinkedIn Ads is a plus.

• Experience with Microsoft Ads is a plus.

• Familiarity with landing page optimization and conversion rate optimization (CRO) is advantageous.

• Knowledge of unit testing frameworks is a plus.

• Basic skills in Canva or Adobe Creative Suite are a plus.

• Familiarity with CRM systems is a plus.

• Experience with Shopify or WooCommerce is a plus.

• Local service advertising and local SEO experience is a plus.

• Familiarity with link-building outreach and digital PR is a plus.

• Experience with structured data/schema markup is a plus.

• Knowledge of JIRA or other project management tools is a plus.

🏝️ Benefits

• Opportunity for remote work.

• Flexible working hours.

• Potential for full-time career advancement.