Ads & SEO Manager

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Strategize, initiate, enhance, and manage paid advertising campaigns across platforms including Google Ads, Meta, and others.

• Oversee multiple client advertising accounts with diverse budgets and objectives.

• Conduct keyword research, target audiences, perform competitive analysis, and execute A/B testing.

• Apply unit testing methodologies to confirm campaign elements prior to their launch.

• Evaluate campaign performance on a daily basis and adjust budgets to optimize client ROI.

• Lead on-page, technical, and off-page SEO strategies for various client websites.

• Execute keyword research and mapping, monitor SERP rankings, and track algorithm-related changes.

• Conduct technical SEO audits and coordinate necessary fixes with development and design teams.

• Enhance on-page elements, analyze competitor SERP positions, and identify opportunities for content and link-building.

• Create content briefs and monitor local SEO performance.

• Track and report on both paid and organic acquisition metrics.

• Support with ad copy, creative briefs, and basic graphic design coordination.

• Explore new media opportunities and formulate advertising and SEO strategies in line with client objectives.

• Collaborate with content, design, account management, and client teams.

• Generate monthly performance reports and offer strategic recommendations.

• Engage in client calls and share insights regarding campaigns and SERP performance.

• Be available during Central Time hours of 9am–5pm for 4–6 hours of team collaboration.

⛳️ Requirements

• Minimum of 5 years managing paid advertising campaigns.

• Required experience with Google Ads and Meta Ads.

• At least 2 years of hands-on experience in technical, on-page, and content-driven SEO.

• Proven track record of managing monthly ad budgets exceeding $10K.

• Demonstrated success in enhancing organic rankings and visibility across multiple websites.

• Familiarity with A/B testing methodologies and statistical significance analysis.

• Experience in assisting or leading media creation for digital campaigns.

• Agency experience managing multiple client accounts.

• Google Ads certification is mandatory.

• Meta Blueprint certification is preferred.

• Strong analytical abilities.

• Proficient in Google Analytics, Google Tag Manager, and Google Search Console.

• Skilled in using Ahrefs, SEMrush, Moz, or equivalent SEO tools.

• Capable of taking full ownership with minimal oversight.

• Exceptional written and verbal communication skills.

• Self-motivated and capable of independent work.

• Familiarity with Google Data Studio, Looker Studio, or similar reporting tools.

• Availability during Central Time hours of 9am–5pm for a minimum of 4–6 hours.

• Nice-to-have: Experience with LinkedIn Ads, Microsoft Ads, landing page optimization, CRO, unit testing frameworks, Canva, Adobe Creative Suite, CRM systems, Shopify, WooCommerce, local SEO, link-building outreach, digital PR, schema markup, JIRA, or project management tools.

🏝️ Benefits

• Opportunity for remote work.

• Flexible working hours.

• Potential for growth into a full-time position.