Ads Media Buyer – Lead Generation

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Profitably generate qualified booked calls through Meta Ads.

• Scale advertising expenditure while ensuring robust performance metrics across the entire sales funnel.

• Daily launch, manage, and optimize Meta ad campaigns.

• Oversee campaigns with daily expenditures reaching thousands.

• Aggressively scale successful campaigns while maintaining efficiency.

• Monitor the health and performance of ad accounts.

• Experiment with campaign structures, target audiences, and scaling techniques.

• Analyze performance trends to identify potential bottlenecks.

• Decrease CPA and enhance overall funnel efficiency.

• Discover effective ad angles and propose new hooks and messaging strategies.

• Conduct competitor research and analyze successful creative assets.

• Recognize creative fatigue and establish creative testing systems.

• Provide constructive feedback to editors and content creators.

• Evaluate landing page, funnel, form completion, appointment booking, and lead quality performance.

• Enhance landing page conversion rates, funnel flow, form completion rates, appointment booking rates, and lead quality.

• Utilize and comprehend Hyros, Meta Pixel, UTM tracking, attribution windows, Conversion API, and funnel tracking systems.

• Daily monitoring of KPIs.

• Generate performance insights and actionable recommendations.

• Identify opportunities for scaling and address inefficiencies.

• Clearly communicate findings to leadership.

• Collaborate with the creative/content team and leadership.

⛳️ Requirements

• Proven expertise in managing Meta Ads at a high level.

• Experience in generating booked calls, not just leads.

• Strong grasp of direct response marketing principles.

• Deep understanding of conversion-focused sales funnels.

• Proficient in using Meta Ads Manager.

• Excellent communication abilities.

• Strong analytical skills.

• Capacity to act swiftly and execute effectively.

• Ability to excel in a fast-paced environment.

• Experience with high-ticket service businesses is a significant advantage.

• Familiarity with Hyros is a substantial plus.

• Proven experience in scaling campaigns beyond $50k/month in ad spend is a major plus.

• Background in enhancing landing page conversion rates is highly desirable.

• Experience collaborating with creative teams is a considerable advantage.

• Previous work experience within agencies is a significant plus.

• Must possess reliable internet and equipment.

• Must demonstrate high responsiveness during working hours aligned with California Pacific Standard Time.

• Submission of resume along with case studies/results/screenshots is required.

• A Loom.com video submission addressing specified questions on campaigns, creative testing, scaling, metrics, and Hyros is mandatory; applications without a video link will not be considered.

🏝️ Benefits

• Competitive monthly salary.

• Performance-based incentives available.

• Long-term growth opportunities.

• Potential for leadership roles as the marketing team expands.

• Reliable internet and equipment necessary for remote work.