Ads Manager

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Strategize, initiate, oversee, and enhance advertising campaigns on Meta platforms, including Facebook and Instagram.

• Track campaign metrics and refine strategies for improved ROAS, CPA, CPL, CTR, and overall conversions.

• Create and evaluate custom audiences, lookalike audiences, and retargeting initiatives.

• Partner with creative teams to assess ad creatives, messaging, and formats.

• Oversee advertising budgets to ensure efficient spending and maximize return on investment.

• Set up and troubleshoot Meta Pixel, Conversions API, and conversion tracking mechanisms.

• Generate performance reports that include actionable insights and recommendations.

• Recognize opportunities to expand successful campaigns while preserving profitability.

• Keep abreast of Meta advertising trends, algorithm updates, and best practices on the platform.

⛳️ Requirements

• Minimum of 2 years of practical experience managing Meta Ads on Facebook and Instagram.

• Demonstrated ability to run and optimize paid social media campaigns.

• In-depth understanding of Meta Ads Manager and Meta Business Suite.

• Proficient in campaign structures, audience segmentation, A/B testing, and conversion optimization techniques.

• Strong grasp of essential advertising metrics, such as ROAS, CPA, CPL, CPM, and CTR.

• Experience managing advertising budgets and making decisions based on data analysis.

• Knowledge of Meta Pixel, conversion tracking, and attribution processes.

• Excellent analytical and problem-solving capabilities.

• Outstanding written and verbal communication skills in English.

• Capability to work autonomously, handle multiple campaigns, and adhere to deadlines.

• Previous experience in a digital marketing or performance marketing agency.

• Experience managing multiple client advertising accounts concurrently.

• Familiarity with Google Analytics 4 (GA4), Google Tag Manager, or Looker Studio.

• Background in lead generation and e-commerce advertising campaigns.

• Understanding of landing page optimization and conversion rate optimization (CRO).

• Experience working with creative teams to develop high-performing ad campaigns.

🏝️ Benefits

• Fully Remote: Work from any location with a dependable internet connection.

• Competitive Salary: Compensation based on your experience and qualifications.

• Opportunities for Advancement: Join a growing company with paths for professional development.

• Significant Impact: Take charge of advertising campaigns and contribute directly to business growth.

• Results-Oriented Environment: Collaborate with ambitious teams focused on achieving measurable outcomes.