Ads Creative Strategist – E-commerce

This is a fully remote position, open to applicants in Panama.

📋 Description

• Conduct research and monitor trends on TikTok and Instagram Reels.

• Create strategies and detailed script briefs, specifying the necessary B-roll footage for content creators.

• Grasp each client’s brand identity, values, target audience, messaging, and project requirements.

• Research, select, and engage with content creators for each assignment.

• Assemble teams of content creators that align with client brands and test various concepts.

• Communicate the scope of projects to prospective content creators.

• Ensure the quality of video ad variations and the content received from creators.

• Offer constructive feedback on submitted materials.

• Interact directly with clients as needed.

• Support with additional tasks as directed by the Product Manager.

⛳️ Requirements

• A creative mindset and a solid grasp of social media trends and algorithms, particularly on TikTok and Instagram Reels.

• Capability to identify and strategize around customer-avatar challenges across various niches.

• Proven track record of producing engaging creative content across multiple niches.

• Clear understanding of social media trends, with a focus on TikTok and Instagram Reels.

• Exceptional interpersonal, presentation, organizational, and time-management skills.

• Ability to generate creative concepts based on current and future trends.

• Strong accountability, responsiveness, deadline management, problem-solving, and critical/analytical thinking abilities.

• Growth-oriented and results-driven mindset; openness to receiving and acting on constructive feedback.

• Familiarity with independent work and effective time management practices.

• Must be available and responsive during office hours Monday to Friday, 3–6 PM BCN time.

• Reliable internet connection and access to a laptop or PC; capability to participate in virtual video conferences.

• Proficiency in spoken and written English.

• Previous remote work experience is a plus.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible work hours and the ability to work remotely.

• Opportunities for professional development and growth.

• Collaborative and innovative work environment.