Ads Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, launch, manage, and enhance integrated media campaigns across Google Ads, YouTube, LinkedIn, Meta, X, programmatic media, and direct publisher collaborations.

• Provide daily oversight and mentorship to junior team members tasked with campaign execution, monitoring, optimization, and reporting.

• Evaluate campaign setups, performance assessments, and client deliverables to ensure accuracy, completeness, and strategic relevance.

• Track pacing and performance, recommending optimizations related to bids, budgets, audiences, inventory, placements, creative, and frequency.

• Proactively identify delivery, tracking, or performance challenges and ensure campaigns adhere to the approved media plan.

• Collaborate with external programmatic teams to synchronize launches, assess performance, and implement optimizations.

• Convert campaign data into clear, actionable insights for clients.

• Present campaign performance outcomes in settings that engage clients directly.

• Mentor junior team members in diagnosing performance issues and formulating informed recommendations.

• Oversee trafficking, tracking, quality assurance, Floodlights, and reporting within Campaign Manager 360.

• Resolve discrepancies across ad servers, platforms, and publisher reports.

• Establish consistent processes for campaign management, quality assurance, optimization, and reporting.

• Assist in integrated media planning and independently manage select small to midsized campaigns from inception to reporting.

⛳️ Requirements

• A bachelor's degree.

• 4–6 years of experience in paid media, performance media, integrated media, or ad operations.

• Practical experience with Campaign Manager 360, including campaign setup, placement and creative trafficking, ad tracking, click trackers, Floodlights, quality assurance, and troubleshooting discrepancies.

• Proven experience in building and optimizing Google Ads campaigns, including paid search and YouTube.

• Experience managing paid social campaigns, particularly on LinkedIn and Meta.

• Working knowledge of programmatic advertising, audience targeting, inventory quality, frequency, and brand safety.

• Strong analytical abilities to transform performance data into actionable recommendations.

• Excellent writing and editing skills, especially for client-facing reports and presentations.

• High attention to detail, with the ability to spot errors, missing information, and campaign risks.

• Experience in reviewing the work of junior team members and providing clear, constructive feedback.

• Strong organizational and communication abilities, capable of managing multiple campaigns and meeting deadlines.

• Experience in B2B media.

• Familiarity with direct publisher partnerships and integrated media planning is preferred but not mandatory.

• Knowledge of GA4, Looker Studio, Tableau, Power BI, Supermetrics, or similar reporting tools is preferred but not mandatory.

• Experience in account-based marketing or campaigns aimed at senior business decision-makers is preferred but not mandatory.

🏝️ Benefits

• Comprehensive medical, vision, and dental insurance through Cigna and UNUM, with the company covering most individual employee premiums and 50% of dependent premiums.

• 401(k) plan featuring employer matching: 100% on the first 3% of deferred salary and 50% on the next 2%.

• Employer-sponsored short-term disability (STD), long-term disability (LTD), and life insurance.

• 12 weeks of paid parental leave for both birthing and non-birthing parents.

• Flexible Paid Time Off (PTO) policy.

• Generous holiday schedule.

• Monthly stipend for cell phone expenses.

• Optional employee-paid pet insurance coverage through Nationwide.

• Regular firm-wide social events and team-building activities.

• Employee Assistance Programs (EAP), providing confidential counseling and resources.

• Wellness benefits, which include discounts on gym memberships, mental health resources, and virtual health consultations.