Adjunct Faculty, Psychology of Marketing

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Facilitate a dynamic online learning experience at the graduate level, rooted in contemporary psychological and behavioral science.

• Assist students in applying psychological principles to consumer and market behaviors.

• Direct the analysis of cognitive, emotional, motivational, social, cultural, and contextual factors that affect consumer choices.

• Investigate consumer decision-making processes, behavioral obstacles, persuasion techniques, trust, branding, preferences, and overall customer experience.

• Critically assess consumer neuroscience research, distinguishing between validated applications and unsupported assertions.

• Incorporate applications related to AI, personalization, recommendation systems, behavioral data, predictive analytics, digital behavior, and social media.

• Encourage discussions on ethical considerations concerning behavioral influence, persuasion, privacy, targeting, consumer data, and at-risk populations.

• Convert consumer research and behavioral insights into actionable recommendations for organizations.

• Offer prompt and meaningful feedback on student submissions.

• Assist in developing consumer behavior diagnostics, decision journey maps, behavioral marketing strategies, ethical influence frameworks, and executive consumer insights.

• Maintain active engagement with students while meeting University standards for online instruction, assessment, communication, and academic quality.

⛳️ Requirements

• A doctoral degree in psychology or a closely related field in behavioral science is required.

• Proven academic or professional expertise in Industrial-Organizational or Business Psychology, including relevant experience in consumer-behavior, Consumer Psychology, Marketing Psychology, or related interdisciplinary fields such as Consumer Behavior, Behavioral Science, Social Psychology, Cognitive Psychology, Judgment and Decision-Making, and/or Behavioral Economics.

• Experience in teaching at the graduate level or in adult online education, as well as in consumer or behavioral research, customer or consumer insights, behavioral marketing strategy, market research, behavioral analytics, customer experience, branding, persuasion, decision science, digital consumer behavior, AI-driven marketing, personalization, recommendation systems, applied behavioral science consulting, or translating behavioral research into organizational or executive recommendations.

• Professional experience in consulting, industry, research, technology, consumer insights, advertising, customer experience, or behavioral strategy is highly preferred.

• Ability to evaluate evidence, diagnose consumer behavior, analyze emerging technologies, challenge unsupported behavioral claims, and develop practical organizational recommendations.

• A keen interest in the interplay between psychology, consumer behavior, data, artificial intelligence, technology, and ethical behavioral influence.

• Candidates must reside outside California, New York, Massachusetts, Montana, and the City of Philadelphia.

🏝️ Benefits

• An inclusive and respectful educational and workplace environment.

• A flexible online teaching setting.

• Employment within an accredited, nonprofit university.