Active Member Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Chart the member journey to foster ongoing engagement and re-engagement for inactive members.

• Develop communication strategies tailored to each stage of the member journey.

• Take ownership of the annual and quarterly engagement roadmap.

• Create behavior-driven member segmentation models.

• Oversee the member communication calendar in collaboration with marketing, care, product, and clinical teams.

• Assess and manage the current landscape of member touchpoints.

• Collaborate with Care Delivery and Clinical leadership to establish the boundaries for marketing and clinical communications.

• Design logic for suppression, frequency capping, and quiet hours across various channels.

• Work alongside Product teams on campaign-oriented push notifications and in-app messaging.

• Consider eligibility files, communication guidelines from employers and health plans, benefits calendars, co-branding limitations, and communications from competing vendors.

• Develop and execute end-to-end campaigns using Braze.

• Craft copy and creative briefs while managing design, clinical, and legal review processes.

• Enhance the Braze instance, which includes event taxonomy, catalog, Connected Content, templates, preference center, deliverability, sender reputation, and Snowflake data contracts.

• Implement a formal testing program encompassing creative elements, channels, cadence, timing, incentives, and direct mail.

• Evaluate performance and create dashboards to measure campaign effectiveness.

• Present campaign outcomes, successes, failures, and necessary adjustments to Growth Marketing and leadership.

• Ensure compliance with HIPAA, PHI management, TCPA, consent management, CAN-SPAM, and clinical review standards.

• Carry out additional responsibilities as assigned.

⛳️ Requirements

• 4–7 years of experience in lifecycle, CRM, retention, or engagement marketing.

• Proficient in Braze, including multi-branch Canvas, behavioral triggers, Liquid personalization, and suppression logic.

• Experience across multiple channels, including email and at least one of SMS, push, or in-app.

• Proven ability in experimentation, including holdouts and interpreting null results.

• Ability to establish and define processes comfortably.

• Experience in healthcare or digital health is highly preferred.

• Familiarity with HIPAA and PHI management in marketing systems is strongly preferred.

• Preference for candidates with experience in the point solution ecosystem.

• Experience working alongside a human care team or clinical staff is highly preferred.

• Exposure to direct mail, print, or member webinars is strongly preferred.

• Must be authorized to work for any employer in the U.S.

• Must not require employment visa sponsorship.

🏝️ Benefits

• Opportunity for equity participation.

• Unlimited vacation with manager approval.

• 16 weeks of 100% paid parental leave for delivering parents.

• 8 weeks of 100% paid parental leave for non-delivering parents.

• 100% employer-sponsored healthcare, dental, and vision coverage for you.

• 80% coverage for your family.

• Options for Health Savings Account and Flexible Spending Account.

• 401k retirement savings plan.

• Flexibility for remote work.

• Competitive compensation package.

• Be part of a global team.