Acquisition Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable insights for clients without technical backgrounds.

• Foster strong client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and support growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and various campaign parameters.

• Monitor daily performance and adjust based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and formulate strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to ad copy and overall campaign messaging.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes using Zapier, and manage lead-routing workflows.

• Resolve technical issues that arise between advertising platforms and client systems.

• Actively monitor tracking and lead flow to mitigate issues that could impact client outcomes.

• Report to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Experience managing multiple client accounts while leading client-facing discussions.

• Proven track record of managing campaigns to meet defined performance objectives while promoting client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Background in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation days, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• A Flexible Schedule.

• Performance Bonus.