Acquisition Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategies, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours in advance of scheduled meetings.

• Convert campaign data into straightforward, actionable insights for clients who may not have a technical background.

• Foster strong client relationships that enhance retention, lead to renewals, and encourage referrals.

• Anticipate and resolve account issues proactively to ensure stability and growth.

• Develop, launch, and refine Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor performance daily and adjust based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and create strategies to enhance their effectiveness.

• Test various audiences, messaging, and creative elements to find opportunities for improved performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate tasks with Zapier, and establish lead-routing workflows.

• Resolve technical challenges between advertising platforms and client systems.

• Actively monitor tracking and lead flow to mitigate issues that could impact client outcomes.

• Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention.

⛳️ Requirements

• 4+ years of practical experience in paid media, particularly in Meta advertising.

• Proven capability to manage multiple client accounts simultaneously while leading client-facing discussions.

• Demonstrated ability to manage campaigns according to established performance objectives while supporting client retention.

• Experience with conversion tracking, pixels, and fundamental marketing automation techniques.

• Strong skills in communication, organization, and problem-solving.

• Preferred: Experience in financial services marketing.

• Preferred: Familiarity with lead generation and appointment-setting campaigns.

• Preferred: Experience in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Expertise in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home options.

• Flexible scheduling.

• Performance-based bonuses.