Acquisition Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategies, priorities, and next steps.

• Prepare and dispatch bi-weekly performance reports a minimum of 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients without technical backgrounds.

• Foster strong client relationships that promote retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Track performance daily and adjust strategies based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and formulate strategies to enhance outcomes.

• Experiment with audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client results.

• Report to the Associate Director of Operations, taking responsibility for client results, relationships, and retention.

⛳️ Requirements

• Minimum of 4 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience in managing multiple client accounts simultaneously and leading client discussions.

• Demonstrated capability to steer campaigns towards specified performance targets while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, and problem-solving skills.

• Preferred: Experience in financial services marketing.

• Preferred: Expertise in lead generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Knowledge of direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.