Acquisition Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts while acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and upcoming actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for non-technical clients.

• Establish strong client relationships that foster retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment booking.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign variables.

• Monitor performance daily and make modifications based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and devise strategies to enhance results.

• Test audiences, messaging, and creative elements to uncover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations for Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• 4+ years of practical experience in paid media, with a strong emphasis on Meta advertising.

• Proven experience managing multiple client accounts and leading client-facing discussions simultaneously.

• Demonstrated ability to guide campaigns towards established performance targets while ensuring client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, and problem-solving skills.

• Experience in financial services marketing (preferred).

• Background in lead-generation and appointment-setting campaigns (preferred).

• Knowledge of video sales letter marketing (preferred).

• Experience with high-ticket or considered-purchase funnels (preferred).

• Expertise in direct-response advertising (preferred).

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Option to work from home.

• Flexible working schedule.

• Performance-based bonus.