Acquisition Marketing Strategist

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Manage a portfolio of client accounts and act as the main point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into straightforward, actionable insights for non-technical clients.

• Foster strong client relationships that encourage retention, renewals, and referrals.

• Address account issues proactively to ensure stability and facilitate growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Track performance daily and make necessary adjustments based on cost-per-appointment and other essential metrics.

• Identify underperforming campaigns and create strategies to enhance results.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for improved performance.

• Contribute to ad copy and campaign messaging development.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate processes through Zapier, and design lead-routing workflows.

• Resolve technical issues that arise between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations and remain accountable for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, with a significant emphasis on Meta advertising.

• Proven experience managing multiple client accounts while leading client-facing discussions.

• Demonstrated ability to manage campaigns to meet defined performance goals while supporting client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Expertise in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick days, and public holidays.

• Opportunities for training and development.

• Remote work options.

• Flexible scheduling.

• Performance-based bonuses.