Acquisition Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts and act as the main contact point.

• Facilitate bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into straightforward, actionable insights for non-technical clients.

• Establish robust client relationships that enhance retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and campaign parameters.

• Track performance on a daily basis and make necessary adjustments based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and create strategies to enhance results.

• Test audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to ad copy and overall campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Actively monitor tracking and lead flow to thwart issues that may impact client outcomes.

• Report to the Associate Director of Operations and take responsibility for client results, relationships, and retention.

⛳️ Requirements

• 4+ years of practical paid media experience, particularly in Meta advertising.

• Proven experience in managing multiple client accounts and leading client-facing discussions simultaneously.

• Demonstrated ability to steer campaigns towards established performance goals while encouraging client retention.

• Knowledge of conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience with video sales letter marketing.

• Preferred: Familiarity with high-ticket or considered-purchase funnels.

• Preferred: Experience in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options.

• Flexible Scheduling.

• Performance Bonus.