Acquisition Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategies, priorities, and action steps.

• Create and distribute bi-weekly performance reports at least 24 hours in advance of scheduled calls.

• Convert campaign data into straightforward, actionable insights for clients without technical backgrounds.

• Cultivate strong client relationships that foster retention, renewals, and referrals.

• Address account issues proactively to ensure stability and growth.

• Develop, launch, and enhance Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign parameters.

• Monitor performance on a daily basis and adjust strategies based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and create strategies to enhance their effectiveness.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for improved performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Resolve technical challenges between advertising platforms and client systems.

• Proactively oversee tracking and lead flow to avoid issues that could impact client outcomes.

• Report to the Associate Director of Operations and maintain accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of practical experience in paid media, particularly in Meta advertising.

• Experience managing multiple client accounts concurrently and leading discussions with clients.

• Demonstrated ability to steer campaigns towards established performance goals while enhancing client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving capabilities.

• Experience in financial services marketing is preferred.

• Preference for experience in lead-generation and appointment-setting campaigns.

• Background in video sales letter marketing is preferred.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Experience in direct-response advertising is preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible work schedule.

• Performance-based bonuses.