Acquisition Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, priorities, and next actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into concise, actionable insights for clients with non-technical backgrounds.

• Develop robust client relationships that foster retention, renewals, and referrals.

• Proactively address account issues to ensure stability and promote growth.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor performance on a daily basis and adjust based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and formulate strategies to enhance results.

• Test audiences, messaging, and creative elements to uncover opportunities for improved performance.

• Assist in crafting ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, Zapier automations, and lead-routing workflows.

• Resolve technical issues that arise between advertising platforms and client systems.

• Actively monitor tracking and lead flow to avert issues that could impact client outcomes.

• Report to the Associate Director of Operations, holding accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Proven capability to manage multiple client accounts and lead client-facing discussions simultaneously.

• Demonstrated success in managing campaigns to meet defined performance objectives while aiding client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, and problem-solving abilities.

• Experience in financial services marketing.

• Knowledge of lead-generation and appointment-setting campaigns.

• Expertise in video sales letter marketing.

• Experience with high-ticket or considered-purchase funnels.

• Proficiency in direct-response advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexibility to Work From Home.

• Flexible Work Schedule.

• Performance Bonuses.