Acquisition Marketing Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Take ownership of a portfolio of client accounts and act as the main point of contact.

• Facilitate bi-weekly client meetings to discuss performance, strategy, priorities, and upcoming action items.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert campaign data into concise, actionable insights for clients who may not have a technical background.

• Cultivate strong client relationships that enhance retention, renewal, and referral opportunities.

• Proactively address account issues to ensure stability and promote growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audience targeting, bid strategies, creative testing, and various campaign parameters.

• Daily performance monitoring and adjustments based on cost-per-appointment and other critical metrics.

• Identify underperforming campaigns and devise strategies for improvement.

• Experiment with audiences, messaging, and creative elements to uncover opportunities for enhanced performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Address technical issues that arise between advertising platforms and client systems.

• Actively monitor tracking and lead flow to prevent disruptions that could impact client outcomes.

• Report to the Associate Director of Operations, remaining accountable for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of practical experience in paid media, with a significant emphasis on Meta advertising.

• Proven experience managing multiple client accounts concurrently and leading discussions with clients.

• Demonstrated ability to steer campaigns towards established performance goals while ensuring client retention.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation techniques.

• Excellent communication, organizational, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Proficiency in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Schedule available.

• Performance Bonus incentives.