Acquisition Marketing Manager

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Craft and implement strategies for customer acquisition utilizing Direct Mail, Email, and SMS channels.

• Take charge of audience segmentation, channel planning, creative and messaging direction, prioritization of offers, campaign scheduling, and performance enhancement.

• Create and oversee integrated acquisition campaign schedules and testing strategies, which include A/B and multivariate testing.

• Spearhead acquisition campaigns from the strategic phase through to launch and optimization.

• Oversee budgets for acquisition channels, including forecasting and tracking spending.

• Evaluate campaign, customer, and channel performance to uncover trends, opportunities, and areas for enhancement.

• Collaborate with Analytics, Creative, Product, Marketing Strategy, and other cross-functional teams.

• Set up and uphold frameworks for reporting and measuring campaign performance.

• Present insights, performance metrics, testing outcomes, and strategic recommendations to marketing leadership and stakeholders.

• Cultivate relationships with external agencies, print and fulfillment vendors, and other partners.

• Keep abreast of trends in acquisition marketing, emerging technologies, channel capabilities, and industry best practices.

• Ensure campaigns adhere to CAN-SPAM, TCPA, internal legal, privacy, and brand standards.

• Execute other responsibilities as assigned.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a comparable field, or an equivalent combination of education and relevant experience.

• A minimum of 5 years in acquisition, performance, direct response, lifecycle, or related marketing fields.

• Proven experience with direct management of at least two acquisition channels, such as Direct Mail, Email, or SMS.

• Demonstrated ability to manage campaign budgets, forecasting, performance evaluation, and optimization.

• Experience in developing and assessing A/B and multivariate tests and translating results into actionable insights.

• In-depth knowledge of performance and acquisition marketing, customer segmentation, targeting, campaign optimization, and direct response marketing principles.

• Proficient with email service platforms and marketing automation tools like Salesforce Marketing Cloud, HubSpot, or similar technologies.

• Familiarity with Direct Mail production processes, including list management, coordinating with print vendors, fulfillment, and postal logistics.

• Understanding of Email and SMS marketing regulations, including CAN-SPAM, TCPA, consent management, and opt-in/opt-out practices.

• Awareness of CRM platforms, customer data platforms (CDPs), and data-driven audience segmentation.

• Strong analytical and problem-solving capabilities with a knack for interpreting campaign and customer data to identify performance drivers and measure marketing effectiveness and ROI.

• Solid financial acumen and a comprehension of acquisition metrics, including CPA, ROAS, response rates, and conversion rates.

• Excellent campaign planning, project management, and organizational skills with the ability to juggle multiple priorities and deadlines.

• Outstanding written and verbal communication skills, including the capacity to convert complex campaign data into clear business insights and recommendations.

• Ability to influence and work collaboratively with cross-functional stakeholders and external partners.

• Keen attention to detail and a commitment to the quality, accuracy, and regulatory compliance of campaigns.

• Experience in telecommunications, financial services, retail, insurance, or another direct response-focused industry is preferred.

• Previous experience managing external agencies, print vendors, fulfillment partners, or other marketing service providers is preferred.

• Familiarity with Salesforce Marketing Cloud or similar enterprise marketing technology platforms is preferred.

• Exposure to digital acquisition channels, such as paid search, display, paid social, or affiliate marketing is preferred.

• Understanding of cross-channel measurement, attribution, and customer journey optimization is preferred.

• Occasional travel may be necessary, estimated at up to 10% of the time.

• Standard business hours apply, with occasional availability required during evenings or weekends during peak campaign periods or critical launches.

🏝️ Benefits

• Competitive compensation.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Employee assistance program.

• 401K plan with company match.

• Voluntary benefits.

• Paid time off programs.

• Flexible work arrangements including remote, hybrid, office, or field-based options depending on the role, business needs, and individual circumstances.

• Technology that supports team connectivity.

• Reasonable accommodation support during the application and hiring process.