Account Strategist, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts while acting as the main point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert campaign data into clear, actionable insights for clients with limited technical knowledge.

• Develop strong client relationships that foster retention, renewals, and referrals.

• Proactively address account issues to ensure stability and growth.

• Design, launch, and optimize Meta campaigns aimed at lead generation and booking appointments.

• Oversee budgets, audience targeting, bidding strategies, creative testing, and campaign variables.

• Monitor daily performance and adjust strategies based on cost-per-appointment and other key metrics.

• Identify underperforming campaigns and create strategies to enhance their results.

• Experiment with audiences, messaging, and creative elements to discover opportunities for improved performance.

• Contribute to the development of ad copy and campaign messaging.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows using Zapier, and manage lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Continuously monitor tracking and lead flow to mitigate potential issues impacting client outcomes.

• Report to the Associate Director of Operations, maintaining accountability for client results, relationships, and retention.

⛳️ Requirements

• A minimum of 4 years of hands-on experience in paid media, particularly in Meta advertising.

• Proven experience managing multiple client accounts while leading client-facing discussions.

• Demonstrated ability to manage campaigns towards specific performance goals while enhancing client retention.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, and problem-solving abilities.

• Experience in financial services marketing.

• Background in lead generation and appointment-setting campaigns.

• Knowledge of video sales letter marketing.

• Experience with high-ticket or considered-purchase funnels.

• Proficient in direct-response advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Schedule.

• Performance Bonus.