Account Strategist, Commerce

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee the strategy and implementation of Shopping and Paid Search & Social for mid-market and enterprise B2B manufacturers and distributors.

• Manage diagnosis, roadmap, and revenue results for designated client accounts.

• Conduct strategy calls, proposal discussions, quarterly business reviews, bi-weekly client meetings, and ad hoc strategy sessions.

• Convert channel performance data into P&L and revenue implications for client executives.

• Direct feed strategy, incorporating taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, and custom labels.

• Develop Shopping and Performance Max campaigns tailored to B2B buyer behavior.

• Implement cross-channel exclusion logic to safeguard distributor relationships and prevent cannibalization.

• Create comprehensive paid search and paid social strategies across platforms such as Google, Microsoft, Meta, LinkedIn, and TikTok.

• Design B2B audience and targeting frameworks utilizing CRM and first-party lists, customer match, account-based audiences, and lookalikes.

• Lead creative strategy and testing roadmaps employing product catalog ads, dynamic creative, and video content.

• Manage measurement and attribution across platforms, eCommerce, and CRM outcomes.

• Build reports linking channel performance to revenue results.

• Proactively identify channel conflicts, feed degradation, reseller activities, and Buy Box losses.

• Document standardized frameworks from client engagements.

• Assist with audit deliverables, sales enablement, and internal training initiatives.

• Collaborate with the Managing Director on the evolution of Commerce Architecture / ChannelOS.

• Achieve 100% NSM attainment, maintain a CSAT score above 4.5, ensure account retention over 90%, and contribute at least one methodology each quarter.

⛳️ Requirements

• Minimum of 4 years of experience managing paid media.

• At least 2 years of direct experience with Shopping/feeds and/or Amazon.

• Proficient in Feedonomics, GoDataFeed, Productsup, Channable, or similar tools.

• Familiarity with Amazon Seller Central / Vendor Central.

• Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.

• Experience in B2B environments or managing high-SKU catalogs.

• Proven ability to work directly with clients to establish strategy while executing with Director support.

• Excellent written and verbal communication skills.

• Comfortable presenting to C-suite executives.

• Ability to work in a consultative sales approach and contribute to audit and proposal tasks.

• Must currently reside in Canada.

• Legally authorized to work in Canada.

• Reliable internet access and a professional work environment.

• Ability to remain stationary for extended periods and interpret written and verbal communication.

🏝️ Benefits

• Comprehensive medical, dental, vision, disability, and life insurance coverage for you and your family.

• 100% employer-paid plan for you and 50% employer contribution for dependents (US, CAD, MX).

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Aaptiv virtual workout access.

• Complimentary One Medical membership for primary and virtual care.

• Unlimited PTO with a minimum of 2 weeks.

• Paid company holidays.

• A day off for your birthday.

• End of Year Recharge with closure from December 24 to January 1.

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonus based on tenure.

• Company-wide annual retreat.

• Fully remote work from a home office.

• PC or Mac provided.