Account Strategist

This is a fully remote position, open to applicants in Connecticut, +16 more states.

📋 Description

• Collaborate directly with clients on digital and offline/linear media planning and strategy formulation.

• Oversee campaigns, integrate and synchronize various media, enhance performance, and assess outcomes.

• Foster client relationships and devise innovative solutions.

• Plan media campaigns across diverse channels in coordination with internal digital, traditional, and analytics teams.

• Develop comprehensive media plans that meet or surpass client business objectives.

• Guide campaigns to proactively achieve impressive client results.

• Analyze campaign outcomes, provide insights, implement optimization actions, and collaborate with analytics teams for data-driven insights.

• Stay updated on research, innovations, and changes impacting media planning and purchasing across TV, streaming, social media, digital display/video, and YouTube.

• Produce and deliver RFPs, media plans, objectives and strategy presentations, POVs, and associated documentation.

• Utilize syndicated research tools, including ComScore, Nielsen, and Resonate, to identify trends within target audiences.

• Offer creative analyses and recommendations to enhance media performance.

• Assist with billing and reconciliation processes.

• Compile performance reports to support the achievement of client objectives.

⛳️ Requirements

• Bachelor's Degree.

• A minimum of 3 years of experience in digital and traditional planning/buying is preferred.

• Exceptional campaign planning abilities.

• Familiarity with media executed via Ad Networks, DSP, DMP, Ad Servers, Mobile, Facebook, and SEM campaigns.

• Strong analytical skills; capability to analyze raw data, draw conclusions, and formulate actionable recommendations.

• Demonstrated history of successful media campaigns.

• A collaborative team player with the ability to work across various departments.

• Excellent time management skills and the ability to juggle multiple projects.

• Keen attention to detail and effective problem-solving abilities.

• Active interest in digital media and awareness of online advertising industry trends.

• Outstanding verbal and written communication skills.

• Experience in compiling syndicated audience research and translating it into personas.

• High computer literacy and proficiency in basic Office applications, including Excel and PowerPoint.

• Familiarity with AI systems, MediaTools, Wrike, and Prisma is a bonus.

🏝️ Benefits

• Candidates must reside in Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, North Carolina, Ohio, Tennessee, or Texas at the time of hire and must remain in an approved work location throughout employment.

• Hybrid work schedule for employees designated as local to the Sandy Hook (Newtown), Connecticut office, requiring two days per week in the office.

• Remote work option available.

• Core business hours from 8:30 a.m. to 5:30 p.m. Eastern Time for remote employees.

• Opportunities for company events, team meetings, client meetings, training, or other business travel.

• Invitations to the Connecticut office at least twice a year for Summer and Holiday events.

• Comprehensive medical, dental, and vision insurance.

• 401(k) plan with company matching.

• Paid time off.

• Paid holidays.

• Company-paid life and disability insurance.