
Account Manager, Paid Social
Posted Sep 10

Posted Sep 10
This is a fully remote position, open to applicants in United States.
• Spearhead the strategy and execution of paid social initiatives across a diverse client portfolio.
• Formulate and execute platform-specific optimization and monitoring strategies for Meta Ads.
• Take ownership of paid social contributions to client roadmaps, testing strategies, dashboards, and quarterly business reviews (QBRs/FBRs).
• Assess, prioritize, and implement high-impact initiatives.
• Collaborate with Client Partners to provide strategic advice and client-facing communications.
• Add paid social insights and narratives to tactical plans, creative strategies, and business reviews.
• Ensure thorough quality assurance, precise execution, adherence to budget, and compliance with brand standards.
• Engage in client calls, reporting discussions, and status meetings.
• Mentor and coach team members, facilitating onboarding and the development of both technical and strategic skills.
• At least 2 years of direct experience in paid social across platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and various analytics tools.
• Advanced knowledge of paid social strategy throughout the funnel, including audience development, creative testing, and conversion optimization.
• Experience in managing campaigns targeting awareness, consideration, and performance objectives, with a solid understanding of full-funnel activation.
• Proven track record in designing, executing, and analyzing A/B tests across creatives, audiences, and formats.
• Established ability to analyze performance data, extract insights, and provide clear optimization recommendations.
• Strong analytical and reporting abilities, with proficiency in Excel and/or dashboarding tools.
• Exceptional written and verbal communication skills, with experience in contributing to client-facing presentations and strategic storytelling.
• Experience in mentoring or managing junior team members.
• Authorization to work in the U.S.
• Healthcare, Dental, and Vision coverage
• 401K plan with matching contributions
• Paid Time Off (PTO)
• Paid Company Holidays
• Parental Leave
• Inclusive and barrier-free recruitment and selection process
• Reasonable accommodations throughout the recruitment process and during employment
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Fortinet
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