Account Lead, Paid Social

This is a fully remote position, open to applicants in Arizona, +7 more states.

📋 Description

• Lead the paid social strategy specific to various channels including Meta Ads, TikTok, Snapchat, and Reddit, focusing on client user-app-acquisition KPIs.

• Act as the primary Meta Ads contact for a large, intricate client account on a daily basis.

• Align strategic recommendations and optimizations with the objectives set by clients.

• Manage the roadmap for the Meta Ads client social account.

• Ensure that tests are in line with priorities, performance targets, creative strategies, and initiatives that span multiple channels.

• Keep track of paid social trends in the mobile sector and relay their business implications to clients.

• Create and refine paid social processes and best practices.

• Guarantee consistent utilization of Asana, platform QA frameworks, and internal standards.

• Prioritize projects and tests based on available resources.

• Act as the senior point of contact for test recommendations, setup, and measurement.

• Build, nurture, and lead high-performing teams through effective onboarding, delegation, coaching, and inclusive collaboration.

⛳️ Requirements

• At least 5 years of experience in paid social advertising.

• A minimum of 2 years in a management role.

• Proven track record of successfully scaling paid social programs for enterprise-level or highly complex clients.

• Advanced proficiency in Meta Ads Manager.

• Capability to communicate paid social goals, objectives, and direct-response strategies to clients effectively.

• Exceptional organizational, strategic, and communication abilities.

• Competence in managing multiple projects and instructing optimization tasks to various team members.

• Demonstrated skill in fostering a collaborative, inclusive, and high-performing team culture.

• Ability to develop and implement strategic paid social plans that are aligned with client objectives.

• Strong problem-solving skills and adaptability to changing circumstances.

• Prior experience with mobile user app acquisition campaigns through Meta Ads is considered an advantage.

• In-depth knowledge of MMP attribution and iOS SKAN is also a plus.

• Must possess authorization to work in the United States.

🏝️ Benefits

• An inclusive and barrier-free recruitment and selection process.

• Reasonable accommodations for workplace and recruitment.

• Equal opportunity employment for all candidates.

• Participation in E-Verify to confirm U.S. work authorization.

• Engage in purpose-driven work at a B Corp-certified organization.

• Access to global opportunities and benefits.

• Investment in growth, autonomy, and support from the team.