Account Executive, Influencer Marketing

This is a fully remote position, open to applicants in Germany.

📋 Description

• Deliver exceptional service to brands engaging in influencer marketing campaigns

• Lead influencer recruitment, oversee influencer partnerships, and manage campaign deliverables, tracking, and reporting

• Evaluate campaign performance, pinpoint areas of success and challenges, and implement strategic optimization strategies

• Identify partnership opportunities and develop influencer casting lists

• Assess opportunities for brand alignment, authenticity, and relevance

• Conduct outreach to approved partners, negotiate as needed, and facilitate campaign onboarding

• Create influencer communications and resources for creators

• Advise influencers on content strategy and creation

• Establish content timelines, gather content drafts, and oversee content review for FTC compliance

• Audit program content to ensure adherence to FTC regulations and brand guidelines

• Monitor and share content, placement insights, partner insights, and campaign advancement towards KPI objectives

• Analyze influencer campaigns utilizing social analytics and conversion metrics

• Offer data-driven recommendations and assist in developing customized strategy plans and campaign performance summaries

• Deliver exceptional client service, manage risks, and nurture client relationships

• Take ownership of and manage client tasks, deadlines, multiple campaigns, and portfolio priorities

• Work collaboratively with managers and colleagues to enhance program effectiveness and create growth opportunities

⛳️ Requirements

• Proficient in verbal and written German

• 2+ years of experience at an influencer marketing agency, executing influencer campaigns, and managing both client and influencer relationships

• Strong grasp of omni-channel and digital marketing, with a proven history of successfully executing influencer campaigns for consumer products and/or service companies

• Exceptional communication skills, capable of presenting and obtaining client approval on new campaign strategies and initiatives

• Understanding of attribution in digital marketing

• Strong knowledge of how influencer and affiliate marketing can complement each other

• Familiarity with tools such as CreatorIQ, Grin, Izea, etc. is preferred but not mandatory

• Experience with Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.) is preferred but not mandatory

• Bachelor’s degree or equivalent professional experience

• Willingness to travel up to 15%

• Advanced Excel skills, comfortable with formatting, formulas, and customizing reports

🏝️ Benefits

• Fully remote work for all employees

• Group medical, dental, and vision insurance coverage (with opt-out benefits)

• 401K plan with matching contributions

• Open Paid Time Off policy

• Company-wide shutdown weeks in July and December for summer and holidays

• Time Off for volunteering and birthdays

• Focus Fridays

• Paid Parental Leave Benefits

• Allowances for Wellness, Technology, and Education

• Paid sabbatical leaves

• Donation matching program