Account Executive, Agency Partnerships

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage and expand a portfolio of agency partnerships, focusing on major holding companies and media teams dedicated to healthcare.

• Generate new revenue by promoting and activating healthcare audiences across various client accounts.

• Develop a pipeline for Life Sciences, Provider, and healthcare brands through collaboration with agency partners.

• Inform agency teams about healthcare audience strategies, including targeting based on clinical and therapeutic interests, HCP audiences, and insights into the patient journey.

• Integrate audiences within programmatic workflows, utilizing DSPs, data marketplaces, and onboarding platforms such as LiveRamp.

• Provide training and create playbooks that empower agencies to activate healthcare audiences efficiently and at scale.

• Identify potential opportunities linked to healthcare campaign briefs, brand launches, and specific therapeutic areas.

• Convert client goals into compliant audience strategies.

• Finalize agency contracts and assist in downstream activation within advertiser platforms.

• Collaborate with internal teams to guarantee effective campaign execution and delivery.

• Leverage performance metrics such as CTR, engagement, and conversion signals to encourage repeat usage.

• Promote adoption across additional brands, therapeutic areas, and divisions within agencies.

• Work closely with Operations, Product, and Marketing teams to enhance audience positioning and market strategies.

• Offer insights on demand trends, including HCP targeting, DTC engagement, and therapeutic categories.

• Establish healthcare audiences as reliable, compliant, and high-performing solutions within agency planning and activation processes.

⛳️ Requirements

• Over 6 years of experience in digital media, adtech, or data sales.

• Demonstrated success in selling to agencies, preferably with a focus on healthcare or life sciences clients.

• Deep understanding of programmatic ecosystems, including DSPs, onboarding, identity, and audience targeting.

• Knowledge of healthcare marketing applications, such as HCP engagement, patient interaction, script lift, and brand awareness.

• Experience with major agency holding companies is preferred.

🏝️ Benefits

• Medical coverage

• Dental coverage

• Vision coverage

• Unlimited paid time off

• 401(k) plan with employer contribution

• Eligibility for company bonus or commission plan, depending on the role

• Access to industry-leading products

• A flexible and dynamic work culture

• Participation in the Definitive Cares community service group

• A competitive benefits package

• 401(k) matching