Account Coordinator, Paid Search

This is a fully remote position, open to applicants in United States.

📋 Description

• Offer production assistance for the paid media account team.

• Generate and format performance reports.

• Execute account tasks and optimizations.

• Create and upload campaigns.

• Engage in internal syncs, client meetings, and presentations while taking notes.

• Oversee responsibilities for 2–3 accounts.

• Acquire and implement DEPT®’s best practices in paid search engine marketing.

• Recognize performance trends and articulate clear explanations in reports.

• Comprehend and apply bid adjustments utilizing both smart and manual bidding strategies.

• Track daily performance and troubleshoot execution issues using Qontrol.

• Update, monitor, and convey budget pacing, highlighting variations exceeding or falling below 15%.

• Propose campaign structures, themes, keywords, parameters, settings, and advertisements.

• Create, extract, and quality assure pixels, tracking, remarketing, and audience lists.

• Assign production tasks to nearshore or internal team members as necessary.

• Participate in internal or partner-led search-specific training.

⛳️ Requirements

• Expertise in Excel/Sheets, including sorting, filters, VLOOKUP, CONCATENATE, pivot tables, text to columns, and conditional formatting.

• Capability to utilize spreadsheet functions and formulas with minimal oversight and quality assurance for accuracy.

• Proficiency in navigating paid media platform user interfaces and extracting reports at the campaign, keyword, audience, placement, and device levels.

• Skill in executing tasks through Google UI, Google Ads Editor, and channel-specific platforms.

• Competence in uploading and modifying campaigns, targeting methods, advertisements, keywords, placements, negatives, and other account-management components.

• Ability to create and modify campaigns, ads, and audiences on Facebook.

• Familiarity with DMUS’s SEM methodology.

• Understanding of paid media metrics such as CPC, CTR, and CVR, and their interrelations.

• Broad understanding of optimization levers aimed at achieving target goals.

• Experience with Google Search, Display, and/or App campaigns.

• Exposure to UAC, ACi, Google App Campaigns, GDN, Performance Max, and/or Discovery campaigns.

• Background in A/B testing.

• Authorized to work in the U.S.; DEPT® is a participant in E-Verify.

🏝️ Benefits

• Healthcare, Dental, and Vision coverage.

• 401K plan with matching contributions.

• Paid Time Off (PTO).

• Paid Company Holidays.

• Parental Leave.

• Equal opportunity employer committed to an inclusive and barrier-free recruitment and selection process.

• Reasonable accommodations provided throughout the recruitment process and employment.

• Purpose-driven work at a B Corp-certified company.