Account-Based Marketing Strategist – Train AI

atRWS GroupRemoteUS flagUnited StatesFull-timeArtificial IntelligenceMid-levelSenior$90k – $105k/year

Posted 20 hours ago

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the marketing strategy for TrainAI across a designated portfolio of target accounts.

• Collaborate with sales leaders on account planning initiatives.

• Develop account-specific narratives, content, and engagement strategies to progress accounts from initial projects to scaled revenue.

• Research target accounts to identify stakeholders, entry points, opportunities, and localization relationships.

• Perform ongoing account research to ensure ABM strategy and positioning remain up-to-date.

• Produce personalized, account-specific sales enablement materials, proposals, RFP responses, emails, advertisements, and website content.

• Maintain a weekly communication rhythm with TrainAI business development managers.

• Collaborate with marketing operations to provide real-time ABM reporting on engagement metrics, buyer interactions, MQAs, sales cycle duration, deal size, and revenue impact.

• Contribute effective ABM strategies to a collective AI-driven TrainAI ABM framework.

• Assist in cross-account marketing efforts, including brand awareness, organic social media, content production, and events.


⛳️ Requirements

• Over 5 years of experience in ABM or strategic account marketing targeting large, complex B2B enterprise or hyperscaler accounts.

• Proven experience working with technical buyers and navigating lengthy, multi-stakeholder sales processes.

• A strong passion for the AI industry and a commitment to acquiring the technical knowledge necessary to discuss AI training data with an ML lead.

• A curious mindset, quick learner, and adaptability in evolving working methods.

• Experience utilizing AI to streamline research-to-asset workflows.

• Capability to assess the quality of AI-generated drafts.

• Ability to enhance and refine reusable AI skills and agents.

• Familiarity with ABM technologies/tools such as 6Sense, Influ2, and Mutiny.

• Commercial acumen, including the ability to interpret a pipeline and stakeholder map.

• Proficiency in working seamlessly across various disciplines and specialist teams.

• Experience within the AI data services sector is preferred.


🏝️ Benefits

• 25 days of paid time off (15 vacation days and 10 sick days).

• Company holidays.

• A day off for your birthday.

• Paid time for community volunteering.

• 100% paid parental leave.

• 401(k) retirement plan with company matching.

• Company-wide agile work policy promoting flexibility, trust, and work-life balance.

• Continuous learning and professional development opportunities.

• Opportunities to enhance skills and advance your career.

• A collaborative and inclusive global work environment.

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